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Periscope - Your New Branding Buddy

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The growth of live streaming is through the roof lately as it is becoming one of the ways to promote yourself. People have been using it to stream the views from their hotel rooms or simply a party that they are attending. Either way, Twitter owned Periscope is proving itself and is doing it well.Today we're going to look into how you can use live streaming to develop your brand. A few weeks ago I spoke about how to use Snapchat for a business, and a lot of that is relevant to this in the sense that you want to give people what they might not otherwise have access to.


  • Filming behind the scenes pushes the potential customer to want to know more. You can tell them about your position in the development of the product you are working on too which will allow your viewers to get a better sense of what it is you are promoting and they might just send you a few hearts.

  • Give your audience the opportunity to be curious and ask questions. A live Q&A could be a great way to stimulate your audience. This is a great way for you to show how professional you are as you will be obligated to answer the questions on the spot as they are being posted. If you can hold a live conversation, you show confidence and spontaneity and it will be more appealing to your viewers than if you were hesitant and uncomfortable.

  • You need to make it exciting. It is the same as with Snapchat, these are social networks, and as much as I encourage the professionalism, it is important to keep it social. Use it to your advantage and allow your personality to show a bit. If your product sounds dull then your brand will overall sound unappealing and your audience will move onto something else. Of course, stay focused on your product, but do allow yourself some liberty as to how you present yourself on camera. Another factor to making exciting content is the fact that posts on Periscope exist for a 24 hours period only which means that if viewers miss the video, they've missed it, that's it. You can use that by emphasising that it's a case of watching it now or never knowing what you were about. The Rolling Stones recently did something similar as do films with their trailers. It gives it a slight emergency feeling, which customers will find appealing. It's a little like first come first served, and don't we know that people are attracted by that.

  • Focus Groups on Periscope are another brilliant way to get your audience involved in the development of a product. It gives you the chance to see how people are reacting and also you are engaging with them by letting them have a say in the decision making. This will be a huge asset to your brand as you need customers to support you and this is just the way to do it. If they feel included in the making of a product that they will be using, then they will feel their opinion is valued. After all, they will be the ones using the product. In fact you can also use the live stream to respond to more negative comments, should a client be unhappy with the quality of your product. You can see on Facebook and Twitter some companies using posts and comments to resolve an issue. While this is a still a quick and efficient way to respond to a complaint, using a live stream where the customer can actually see you can only be better and more effective.


So there you have it, a few ways to use Periscope to build your brand. Of course you can always watch others first and get a sense of how it works for them and what you would want to do differently. Make it personal. That is important as your brand is going to reflect you so show your viewers who you are and how you intend to use your brand. And for those of you who would like to use Periscope but do not know how the basic app functions, here's a little insight on how to get started with it.






One of the newest members of The SMF Group. Although she loves a good city life, she grew up in the beautiful French countryside. Who knew that talking to a bunch of cows and friendly chickens would get her here? Quite used to writing stories in her bedroom, she is now deciding if she's cut out for content writing. We'll see! Follow her @SophieAtSMF

Contact us on Twitter, on Facebook, or leave your comments below. To find out about social media training or management why not take a look at our website for more info: TheSMFGroup.com
Periscope - Your New Branding Buddy Reviewed by Sophie Giscard on Thursday, October 22, 2015 Rating: 5

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