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Spectre Hits Snapchat with 24-Hour Promo

Daily Mail
You'd be hard pushed to find a corner of the Internet not infiltrated by the social media presence of the James Bond movie right about now. From product placement, adverts, Twitter buzz.. everyone is anticipating the arrival of Spectre. In the film's latest digital marketing ploy, Snapchat's Discover service is offering a sponsored feature on James Bond's newest adventure for 24 hours only. This is the first sponsored addition to Discover for a film in Snapchat's history, in a break from the typical media and news-related brands that occupy the channel and is available in 17 countries including the UK and the US.

The Spectre edition features exclusive behind-the-scenes content, a snippet of the theme tune by Sam Smith, interviews with actors and more in yet more publicity for the hottest anticipated blockbuster of 2015. The last part of the promo encourages viewers to send a snap to their friends inviting them to "Come see Spectre with me". Sony Pictures Entertainment's president of theatrical marketing, Dwight Caines, said that the feature is "a fun way for current and future James Bond fans to experience Spectre," no doubt in a push to entice millennials - the majority user-base of Snapchat - who are yet to experience the spy film franchise. “For one day only, Snapchat will be the one-stop shop for Spectre content, including photos and behind-the-scenes looks at the making of this incredible movie," he continues.

Nick Bell, head of content at Snapchat, said the company are "huge James Bond fans", and were excited to be a part of its launch. Snapchat will also offer Spectre-themed filters when the film opens in cinemas - this coming Monday in the UK and November 6th in the US.

SMF rookie, fresh out of academia, looking forward to more creative ventures. With a love of current affairs, green tea and an ever insatiable wanderlust, Katie is ready to have her voice heard. Follow her @KatieAtSMF

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Spectre Hits Snapchat with 24-Hour Promo Reviewed by Unknown on Monday, October 26, 2015 Rating: 5

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