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Art Without Walls - The Rise of Pinterest and #Artstagram

Decking out a living space in traditional artwork, complete with overworked frames, dusty portraits, and yet another porcelain figure is no longer the way of it. Completing that ever-elusive look that accurately reflects your enigmatic self through décor is far from easy. It requires a lifetime of acquisition, of which much is dependent on careful selection.

Technology abound, in this day and age it comes as no surprise that Millennials (that pesky generation of special snowflakes born between 1980 to 2000, myself included) have learned that the internet is chock-full of blossoming artists whose work isn't readily available through the conventional means. It follows logical thought that those who are comfortable online will purchase through that channel.

Enter Invaluable, an e-commerce marketplace for art and collectibles. Using virtual galleries and auctions, this flourishing company peddles a little bit of everything (jewellery, furniture, Asian art) by connecting auction houses, galleries, and art dealers with potential buyers. Getting its start in 1989 by communicating accurate pricing to art and antique dealers, it wasn't until 2009 that online bidding was implemented on the site. From there, the company found true success by partnering with similarly-minded companies EpaiLive in Asia and LeFigaro.fr in France, as well as incorporating eBay Live Auctions into normal operating procedure. With 3 million visitors a month, Invaluable has conducted a survey using data garnered from web traffic and sales. From their findings, 23% of art purchased by Millennials in America is found through social media. Coming in a close second, 20% discover art through museums while a mere 16% find art in galleries.



When using the internet becomes an extension of oneself, expression through and on such media naturally follows. Millennials both young (18-24) and old (25-34) would buy art online, above 50% answered positively, which clashes dramatically with the 19% of Baby Boomers who answered positively. One can't help but attribute this discrepancy in numbers to the sheer amount of time Millennials spend plugged in. Staples like Pinterest and Instagram are overtaking the traditional art world when the average mobile user spends nearly 26 hours a month using social media apps.

Online marketplaces are gradually assimilating onto the general population's radar, each with their own business model. Etsy, for example, sells art in addition to vintage items and handmade goods.

Made by Wuzie

In the case of Pinterest, one can find anything from 3D art to astounding watercolour works, all of which are compiled on a single site and can be filtered to suit. In the case of New Zealand artist Lara Hawker, her skills at body-painting would fall into the fringe parts of the art world if not recognized on some medium.

Artist Lara Hawker


Jacqui Litvan, wielding a bachelor's degree in English, strives to create a world of fantasy amidst the ever-changing landscape of military life. Attempting to become a writer, she fuels herself with coffee (working as a barista) and music (spending free time as a raver). Follow her @Songbird_Jacqui

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Art Without Walls - The Rise of Pinterest and #Artstagram Reviewed by Jacqueline Litvan on Thursday, April 21, 2016 Rating: 5

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