#Facebook are Taking on #Snapchat with #MSQRD
A few years ago Facebook tried to buy Snapchat. The app was clearly the next big thing and they wanted in but they were turned down. It seemed to be a smart move for Snapchat who are now making more money than they were back then and on their own. However they're still using technology that Facebook want and Masquerade also have and that's the facial recognition that both apps use. It can be assumed that for now Facebook will be using some of those filters in the Messenger app or for something similar. This is probably an attempt to attract a younger user base but it seems unlikely to work when there are still separate apps to use those filters on. Facebook had to do something though and that technology could be used for something more useful in the future.
The original app is still going be available in both in the iOS and Google Play stores which is a good thing considering the app was only released on Android this month and users don't even have access to the full range of filters yet. You can easily share the videos and pictures on social media already but expect them to become a little more Facebook and Instagram related in the future. The app is still growing in popularity and Facebook buying it may encourage more and more people to use it, though they will likely be older than Snapchat’s user base. Even before this procurement was announced people were claiming that their parents used this app. It’s totally free at the moment with no advertisements or anything, now it's owned by Facebook that could change in the future but it doesn't seem as if that will be necessary for such a small app.
We have to wait and see whether buying MSQRD was a smart idea or whether it's going to go downhill like Facebook's previous two attempts to copy Snapchat have.
Rosina is a Songbird rookie with a degree in Creative Writing. She's trying to focus on her novel on the side but is hoping that Content Writing will turn out to be a good career choice in the mean time! Follow her @Songbird_Rosina
#Facebook are Taking on #Snapchat with #MSQRD Reviewed by Rosina Brooker on Sunday, March 13, 2016 Rating: