Social Songbird

Friday, March 27, 2015

Ben Small is 26 years old, he’s from Liverpool and he has down syndrome. After a long struggle of looking for work, he’s just managed to land himself a job. Mostly thanks to a solid Twitter campaign.

mashable.com

Ben had struggled finding work in spite of his experience in catering and restaurants. During the struggle to find long term, paid work, his step-mother, Fiona Hodge wanted to help.
Her solution? Turn to Twitter!
After hundreds of retweets, the #GiveBenAJob went viral and job offers started to pour in. Ben went from struggling to receive any interview offers to receiving 30 in just two days! That’s more impressive than my 100% Interview success record. Nice work, Fiona and Ben!

He started his first day at work earlier this week, you can see how it went here:
How’s this for a bit of a happy story? Ben’s success story is a lovely bit of happiness to come out of Liverpool. Especially considering their Premiership campaign.

Social media has become and incredibly useful way to find work. You don’t need to have a viral campaign about finding yourself a job, you just need to follow the right companies and people. More often than not, Twitter and social media is the first place these jobs will get advertised.

So get Tweeting, and get yourself some work!

Tom Welby

Tom currently manages and edits this blog. He writes occasionally too, when time allows. His interests include Arnold Schwarzenegger films and his dog. Follow him @TomAtSMF

Contact us on Twitter, on Facebook, or leave your comments below. To find out about social media training or management why not take a look at our website for more info http://socialmediacambridge.co.uk/.  

The Twitter Campaign To #GiveBenAJob Is Successful

Looking for a new way to network? Here is a list of 8 alternate social media apps for you to try.

Fed up of Facebook? Twitter getting on your tits? Well, be as hipster as your heart desires by downloading these apps that are completely overlooked by the 1.2 billion people who are on Facebook every day.

fastcompany.net

1. Meerkat

The most up and coming app on the market at the moment is Meerkat, an app that allows you to instantly stream live video from your phone. Due to recent controversy involving Twitter and a security flaw, the app got a lot of publicity and since then its user ratings have rocketed up.

Age: 1 month

# of users: 1 million

2. Yo

Yo is a nice simple app which is supposedly going to take off with the up and coming Apple watches. A bit like a Facebook poke, you just send a “Yo” to your friend to say “Hey, I’m thinking about you…”

New features have seen Yo’s that come with links and locations attached.

Age: 11months old

It’s been downloaded 3 million times and got up to number 3 in the iOS App Store at one point!

3. FireChat

Particularly helpful for your travels or for festival-goers, this app allows you to chat with nearby friends even when there is no internet connection. It works using Wi-Fi signals and Bluetooth connections.

Age: 1 year old

4. Yik Yak

Also anonymous, but this connects with people/Yaks within a 10 mile radius, rather than your friends. I can’t really work out whether this is more or less pointless than Secrets. It comes with several features which include user ratings/voting on individual yaks and Yakarma, a numerical score which measures how successful a user is.

Age: 2 years

5. Secrets

This is an anonymous site where you can add your friends to a network and then not see which friend posts what!? It is meant to encourage fun, debauchery and gossip. I don’t really see the point.

Age: 2yr 1 months

6. Shots

This app only allows photos from the front view camera, perfect for selfies. It boasts a good range of filters including “Live” ones. There is also a private, in app text messaging service. Unlike many other platforms, there are no “likes” or “followers” – “Just be you and don’t worry about anything else,” says the app description on iTunes.

Age: 2yr3 months
# of users: 5 million

7. WeChat
It is the largest standalone messaging app by monthly active users that allows you to send texts via voice messaging start video calls, play games and more with anyone all round the world. It is big in China but it seems to becoming bigger in the UK now too.

Age: 4 years old

WeChat has 438 million active users; with only 70 million outside of China.

8. Bubbly

Bubbly is advertised as “Twitter and Instagram for your voice.” Sounds intriguing. Apparently, you record your voice…then add background music and whatever you like… and somehow add filters… I don’t know. But, Forbes listed it as one of the most successful social networks to watch in 2015, so there must be more to it than meets the eye (ear).

Age: 10 years old

# of users: 30M +

Megan Herdson
Megan is a country girl who moved to the city with some big dreams. She is studying her MA in Creative Writing whilst also managing an American Football Team.  She loves her blog and wants nothing more than to have her words read. That and to win the Championship, obviously. Follow her @MeganAtSMF

Contact us on Twitter, on Facebook, or leave your comments below. To find out about social media training or management why not take a look at our website for more info http://socialmediacambridge.co.uk/.

Finding A New Facebook

Swindon Calling

andystrangeway.wordpress.com

Pray silence, for I am preparing to describe Wiltshire. Alright, here we go: it’s got Stonehenge in it. That’s it, that’s all. Alright fine, Devizes is quite nice too and I imagine you can have all sorts of cracking fun at Longleat Safari Park, but is it the best tourist destination in England? If you ask me, well I feel like I’ve already made my answer pretty clear. But according to UMPF’s social media index tool, the answer is yes.

As a part of the launch of English Tourism Week (don’t ask me why, I have no answers for you) the analytics tool created by the agency has created an index for tourism bodies, with VisitWiltshire coming out on top. Visit Cornwall placed second and VisitLondon placed third. Those I understand, but the top podium spot is making my brain itch. In fact, all but one of the top 10 positions are occupied by bodies representing the south of England, with the Peak District & Derbyshire being the only exception. I can vaguely understand that, but how Milton Keynes managed to claw its way to number 7 and Cumbria isn’t even on the list, that’s just… What.

1. VisitWiltshire
2. Visit Cornwall
3. VisitLondon
4. Dartmoor Partnership
5. Visit Thanet
6. Visit Norfolk
7. Destination Milton Keynes
8. Visit Peak District & Derbyshire
9. Visit Forest of Dean & Wye Valley
10. Visit Greenwich

Source: www.englishtourism.socialmediaindex.co.uk

What it actually comes down to is just how good each body’s social media strategizing is, rather than how nice the actual place is to visit. When you take that into account it starts to add up a bit more. Wiltshire is easy enough to publicise, the towns are all very pretty and Stonehenge looks pretty much stunning no matter what time of day it is, but particularly at sunrise and sunset. You just have to try and keep all the crazy druids out of frame.

In this sense, it doesn’t seem like so much of an injustice that Cumbria, Herefordshire, Dorset and all those other amazing destinations didn’t place, they don’t really need social media publicity, everyone knows how beautiful they are.

In the right hands, social media can and should be implemented as a really effective tourism tool, highlighting parts of the world you would have otherwise had absolutely no idea about. There are entire web communities dedicated to uncovering well kept secrets in destinations the world over, from hidden valleys to lesser known urban events to just about anything else your mind can conjure. There are even sites dedicated to exploring and documenting abandoned buildings, if you’re a bit more of thrill-seeker, or just have a taste for the post-apocalyptic, sad is happy for deep people, after all.  

Sorry, that was a bit of a digression, the garbled point I’m trying to make is that this list shows how the tourism game is changing thanks to social media and the ways it can be used for marketing and the travel-minded would be well advised to take advantage of that. Remember this guy?



That’s what you want to aim for.

Callum Davies

Callum is a film school graduate who is now making a name for himself as a journalist and content writer. His vices include flat whites and 90s hip-hop. Follow him @CallumAtSMF

Contact us on Twitter, on Facebook, or leave your comments below. To find out about social media training or management why not take a look at our website for more info http://socialmediacambridge.co.uk/.

Wiltshire is the Most Popular Tourist Destination in the UK According Social Media

Thursday, March 26, 2015

Vogue Cover Hosts Blogger: The Blonde Salad Blogs her way to the top.

One of the internet’s most optimistic attributes is its non-discriminating distribution of knowledge and opportunity. It has allowed many, many people to rise above the crowd, through the clouds and soar to -or fall from- success. A recent realisation of this trajectory appeared in The April edition of Vogue Spain, where the first of a tidal wave of internet sensations splashed her way onto the prestigiously emaciated magazine’s front cover.

wordpress.com

Now this may come as a shock, but she is not your bog-standard blogger. Here, we are not talking about a twenty-plus (…thirty), noughties whiz-kid drumming Dorito-stained fingers on a battered laptop from a well lived in bedroom. Here, we are discussing a girl who has cast herself, naked, into the flames of fashion and emerged eyes smoldering through smoky lids and lashes, draped in the hellish colours of a summer sunset, dazzlingly darkening.

Chiara Ferragni, aka ‘The Blonde Salad’, is the first blogger in the entire history of the world to appear on the front cover of Vogue magazine Spain. The combination of a great work ethic, driving persistence, original style and luck in the birth lottery is to thank for landing this committed fashionista on the front page of the world’s leading fashion magazine.

In 2009, whilst reading law at Milan’s Bocconi University, Ferragni began blogging as a mere hobby to run parallel to her favorite freedoms: Travel and fashion. The student with a passion for fashion exploded onto the scene, reaching true recognition in 2011 when she took the Teen Vogue title of Blogger of the moment. Her ascension to the butterfly spread of Vogue Spain accelerated with truly remarkable speed. It has only taken six years for Ferragni to make a massive name for herself, having already overtaken the likes of L’Oréal’s Karlie Kloss on Instagram, with a staggering 3.4 million followers compared to Kloss’ 2.1 million.

The Blonde Salad has silkily used her blog to spin, weave and swing herself to tremendous success, landing lightly and precisely on top of World Wide Web. The sun falls on all that lies in her kingdom, illuminating: a collaborative shoe line, a published E-book, countless style articles, and a progressive modelling portfolio.

The word Vogue is defined as:

The prevailing fashion or style at a particular time.”

Ferragni has feasted on the word, sucked out the nourishing innards and licked out every last bit of lip smacking marrow, absorbing and passing as she pleases. She now fully embodies the core of the concept and in many ways surpasses it. Rather than be dragged along by the fashion-ship's slipstream, she has scuttled aboard and taken a swift stiletto to the captain of fashion, looked down on him with six cameras (SLR, Android, Digital, Disposable, Polaroid, I-Phone) and two neatly framed eyes, spat glitter in his face and said “Hey Captain of Fashion, this is my ship now and I'm calling the shots! More shiny!”. Her creation of new styles and revolutionary combinations of high-street and designer clothes, have commandeered mainstream fashion and steered it vaguely starboard with a splash of port. And all by the age of 27!

Although this is not the most interesting story, the core idea reflects times to come. Vogue has gracefully embraced a new age of achievement, whether this is to welcome the online era or simply to sell what sells. It seems the stars of social media are not to be ignored and maybe soon other industries will follow. Or maybe, just maybe, Chiara Ferragni was destined to be the face of Vogue Spain, April 2015. She certainly shares the “Rag and Bone” look of the classic cover model; poised and beautiful, in the way of a withering flower in its dying moments, just before the petals fade and drop.

Leo Donnelly 

Ever wondered what would happen if you gave a half-crazed, semi-concussed, unstoppable maverick a platform to write about social media? Follow him @LeoAtSMF

Contact us on Twitter, on Facebook, or leave your comments below. To find out about social media training or management why not take a look at our website for more info http://socialmediacambridge.co.uk/.

Blogger To Be Featured On Vogue's Front Cover

Direct to Video

www.webvideomarketingportual.com

I hate autoplay, I’m just going to make that plain from the get go. I know that I’m supposed to be a millennial, but some movements just completely elude me and I don’t think I’ll ever recant. One of them is why anyone would want all their videos to just start playing automatically as they scroll past, the play button is your friend, don’t neglect it.

Anyway, if you aren’t me and have less of an issue with it, you’ll be happy to read that Twitter are testing the function on timelines now to see what kind of response they get. At present, it only applies to promoted video ads and content that went up via Amplify, the instant sharing service they’ve been touting recently.

It’s being rolled out on mobile platforms first, which makes sense, because if it can be properly optimized on tablets and phones, doing it for desktop should be an absolute breeze. The main thing they’re trying to determine at this early stage is whether users respond better to a full, muted loop of the video (as is the way with Facebook and most other platforms) or a six-second ‘preview loop’.

This all plays into market research, as is the way with most things, and what it’s always important to remember about Twitter is that they’re never not minded towards marketing appeal. Hell, they opened an office in a country where their site is actually banned just to be able to catch the eye of international businesses.


Twitter’s interest in video streaming has been a well-documented part of their DNA for some time, they own Vine, by far and away the most popular platform for sharing six second long videos of people doing Batman impressions and they recently acquired a start-up called Periscope geared towards sharing live video (although things got a little messy with that). Facebook have similar areas of interest and Google of course own YouTube. If there’s anything that really exemplifies the battle lines between these social media giants, it’s video sharing.

Callum Davies

Callum is a film school graduate who is now making a name for himself as a journalist and content writer. His vices include flat whites and 90s hip-hop. Follow him @CallumAtSMF

Contact us on Twitter, on Facebook, or leave your comments below. To find out about social media training or management why not take a look at our website for more info http://socialmediacambridge.co.uk/.

Twitter Road-Testing Video Autoplay

Imagine Bluetooth, pumped up on steroids and popped into a nice IOS themed suit, that’s Viggo.

mashable.com

Viggo is a new app, whose premise is a sharing app that has made things simpler than ever before. The app describes its sharing method as ‘throwing content into the air’ for others to simply pluck out and use.

For people to receive your content they just need to be nearby and have downloaded Viggo too. If this app took off and everybody had it, sharing could be so much simpler, but equally things could get quite invasive.
You can share anything you like: text, links, pictures, contacts and documents. You don’t need to be friends or a contact already, just in range, which makes things quick and simple.
Once you turn off Viggo, your content disappears from the public eye and no-one can take it anymore.

The app developers claim that Viggo is a ‘completely new way to share content.’ I beg to differ. I think they've forgotten about our old pal Bluetooth!

Well actually, they haven’t because they go onto mention Bluetooth about 100 times. It can only access everyone in range of your Bluetooth; it uses Bluetooth to discover users nearby, etc. So this is a jazzed up Bluetooth.

Whilst it’s great not needing a contact/password to share with another person, it also means anybody else (if they happen to have the app) can sneak in on your conversation and snap up the photos.

As long as nothing personal is left hanging in the air then I suppose this wouldn't be a problem.

My main concern with the app is whether there really was a gap in the market for more sharing tools. The main pro is that you could potentially share this with hundreds of people. Imagine you’re in a conference, they share a document via Viggo and you can all log in and pick it up. Here I can see it appealing to those looking for simpler, accessible, user-friendly apps.

Megan Herdson
Megan is a country girl who moved to the city with some big dreams. She is studying her MA in Creative Writing whilst also managing an American Football Team.  She loves her blog and wants nothing more than to have her words read. That and to win the Championship, obviously. Follow her @MeganAtSMF

Contact us on Twitter, on Facebook, or leave your comments below. To find out about social media training or management why not take a look at our website for more info http://socialmediacambridge.co.uk/.

Throw Your Content in the Air Like You Just Don't Care - with Viggo

Wednesday, March 25, 2015

huffingtonpost.com

“For many years, the Internet was Russia’s last beacon of honesty. That’s no longer the case. Over the past three years, a social-media army fielded by the Kremlin has stormed what was once a stronghold for people who seek a “Russia without Putin.”
 Ilya Klishin 

It looks like the Russian Government has shoved a sweaty, boot-worn sock into the free speaking mouth of social media, in an attempt to stifle the voice of the libertarian Russian community.


Kremlin Creates "Troll Army": Putin' a Sock In The Mouth Of The Media.