Proven Ways Your Business can Benefit from Affordable Video Marketing in 2023

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With over a billion hours of videos being watched on YouTube every day according to Oberlo, it's no secret that video is a powerful marketing tool. But what many small business owners don't realize is that video marketing doesn't have to be expensive or time-consuming. In this blog post, we will show you how to create cost-effective, engaging videos that will help promote your business and reach your target market.

Understand the Categories of Video Marketing

There are four main types of video content that businesses can produce:

● Explainer videos: These are usually short videos (1-2 minutes) designed to educate viewers about a product or service.

● Brand videos: These videos are all about building awareness for your business. They introduce viewers to your company and highlight what makes you unique.

● How-to videos: As the name suggests, these videos show viewers how to do something, usually something related to your product or service. How-to videos can be short or long (depending on the complexity of the task) and often make use of on-screen text or voiceovers to provide instructions.

● Testimonial videos: These videos feature satisfied customers talking about their experience with your product or service. Testimonial videos can be short or long, but they should always be genuine and authentic.

Identify Your Target Market

Before you start producing video content, you must understand who your target market is. This will help you customize your videos to appeal to the people who are most likely to buy from you.

Once you know who your target market is, ask yourself the following questions:

● What challenges do they face?

● What solutions are they looking for?

● How can I help them?

Estimating the Cost of Production

One may think that video marketing is too expensive. However, with a little bit of planning, Looka points out that it's easy to produce high-quality video content while keeping to a tight budget. The first step is estimating the cost of production, and the next is looking for ways to achieve what you want while saving money at the same time. 

For example, 

● This could be using stock footage (more on that below) instead of shooting fresh footage. Once you have an estimate for the cost of production, set a budget and stick to it.

● Learning To Use Royalty-Free Stock Footage

If you are working with a limited budget, one way to save money on video production costs is by using royalty-free stock footage. Royalty-free stock footage is professional-quality footage that can be used without having to pay any additional fees. You can find royalty-free stock footage online from sites.

● Using AI tools 

Nowadays you can find a variety of AI tools to create amazing videos and add to them more footage if you want.

How much is the average cost of creating a video?

If you have a home business or you are a startup you can make professional-looking videos with a budget of £100 - £3000 depending on the type of video.

You can even make great professional videos for less than £100 with AI tools. They are easy to use and in most cases, you do not need to know much about video editing.

Where to post?

Before you start creating videos, you need to decide where to publish them. This is a critical consideration for any content marketing strategy, as it will need to be geared toward the destinations your audience frequents. To find out the ins and outs of content marketing and the unique role it plays in your overall marketing efforts, you can click here.

Consider the available platforms with their advantages and disadvantages. 

For example,

YouTube is the largest video platform in the world. However, it can be a challenge to make a mark and you may need to invest in paid advertising to reach a wide audience.

Alternatively, you could publish videos on your website or blog and on your social media like Instagram. This allows you more control over the presentation of your videos and allows you to build loyal viewers for your brand.

Ultimately, the best platform for publishing videos will depend on your specific goals and target audience. Take time to research your options for what fits your needs and your audience.

Gauging Success

Video marketing is a complex beast, but it doesn't have to be. There are a few key metrics you can focus on to get a clear picture of how your videos are performing. First, take a look at how many views your videos are getting. Also, pay attention to the engagement. This will give you an idea of how engaged viewers are with your marketing. Finally, don't forget to track any sales or leads that come in as a result of your video content. Checking all these factors you will get a good sense of how successful your video marketing efforts are.

Video marketing is a great way to connect with customers and create a connection that leads to conversions. If you’re not currently using video marketing as part of your content marketing strategy, it’s time to start. And if you are using it, but aren’t seeing the results you want, maybe it’s time to try some of these tips.

Erica Francis

Erica has an important mission: to help young people prepare for successful careers in today’s tough job market. At Ready Job, Erica helps develop lesson plans and other educational resources, all geared toward helping the site’s visitors build the skills needed to excel in any workplace.