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Did Elon Musk Finally Killed Twitter?

Whether you like Twitter or you never used it, the news of Twitter rebranding to X is a bit of a shock to everyone.

This move comes after Elon Musk announced the change over the weekend. The change is already live on the website. Notably, Musk tweeted that x.com now also redirects to twitter.com

Was this the best time to rebrand Twitter? Was this the best decision? Seems that most people don't think so.
If you go to x.com you can already see the bird replaced by the X.

Why did he decide to change the brand?
Since Musk bought Twitter in October 2022, the company has changed its business name to X Corp, reflecting his vision to create a “super app” like China's WeChat. Last October, he said that “buying Twitter is an accelerant to creating X, the everything app”.

Twitter’s corporate accounts also adopted the new branding, which was projected onto the side of the company’s headquarters in San Francisco overnight. “Lights. Camera. X!” Linda Yaccarino, Twitter’s chief executive, posted on the site, accompanying a photo of the building.

Many people seem to be sharing their feelings about it.

Mr Musk has had a long affinity for the letter X. In 1999, he co-founded X.com, an online bank, and later merged it with another start-up to create PayPal. In 2017, he said that he repurchased the X.com domain from PayPal.

Mr Musk has not always followed through on his public pronouncements, such as when he tweeted that the company would create a content moderation council to judge what kind of speech is acceptable on the site.

But he has pressed ahead in altering certain Twitter practices, like ending the free verification of prominent users’ accounts, denoted by a white-and-blue check mark, and charging users a subscription fee for the check mark instead.

So what do you think? Will this finally kill Twitter/X or would it be a good new start?

Mili Ponce

Former Computer Engineer, Tech, EdTech and eCommerce Entrepreneur, Keynote Speaker on Digital Marketing and Entrepreneurship, Social Media Strategist, eCommerce Business Mentor, Trainer, Writer, Blogger, Mother, Daughter, and Dreamer.

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Did Elon Musk Finally Killed Twitter? Reviewed by Mili Ponce on Monday, July 24, 2023 Rating: 5
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