// How To Create Engaging ConTent That Your Audience Is Searching For - Social Songbird


Latest News


How To Create Engaging ConTent That Your Audience Is Searching For


According to Statista, there are more than 4.48 billion active users on social media. Given such numbers, it is no surprise to see so many brands trying their best to attract as many followers and turn these followers into customers.



The current percentage of people using social media is 50.64%% of the world’s total population. However, when we look into platform penetration rates from people in eligible audiences, 83.36% of 4.57 billion global internet users and 90.71% of 4.20 billion mobile internet users are on social media. 

What percentage of people use social media? 


However, since social media platforms have so many potential customers, it comes with competition.

One of the best ways to establish a presence on social media is by publishing high-quality content. Unique content that engages users leads to posts going viral. When there is a snowball effect, more and more people will notice the content and check it for themselves.

Follow the news about your industry and use Google alerts to be sent the latest articles and news about your industry to your email address, this will make it easier to create high-quality and trending content that people are talking about in your industry.
You can read 2 - 3 articles about the same topic trending online and create your own with your own words and your opinion. Use statistics and infographics, they make content more attractive.

Something else to keep in mind, a brand should not rely just on giveaways to create its standing on social media. Some people will only follow you to get the giveaways but are not interested in buying anything from you. 

Nowadays you can stand out by running, Twitter Spaces, Clubhouse Rooms or even creating podcasts, these new strategies can make you stand out from the competition pretty fast and make your company look more online-savvy and innovative.

The Competition and Free Tools

There are a couple of things to note about creating effective social media content. First of all, the availability of free tools makes it easy even for amateurs to create memes, pictures with inspirational posts, GIFs, and even simple animations with background music.

For example, a MacBook user could use a snipping tool to create their content. As far as the best snipping tool for mac in 2021 goes, there are the likes of CleanShot X, Dropshare, and Capto.

What does this mean? Well, if you are planning to start a content creation strategy for your social media profiles, expect to fight not just already established brands with professional content creators resources at their disposal but also someone who is inexperienced but still possesses enough talent to create quality social media content. Take some ideas from your competitors and make a plan for your content. Don't copy what they do but try to improve the way they do it and the content quality.

Lack of Resources