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Amazon is About to Fight Back at Fake Reviews

The Guardian
In a lawsuit issued last Friday, it has been revealed that online retailer Amazon is attempting to restrict the amount of inaccurate, untrue content posted on their site by prosecuting fake reviewers. The company has said that "false, misleading and inauthentic" reviews are tarnishing the brand's reputation. This latest legal development follows proceedings in April by Amazon to sue websites that were selling fake reviews.

It has been claimed that fake reviews are being sold on website Fiverr and the company is pursuing around 1000 individuals. It is against Amazon's terms of use to produce and publish these posts that have the potential to affect a buyer's habits. The lawsuit says that  “Amazon is bringing this action to protect its customers from this misconduct, by stopping defendants and uprooting the ecosystem in which they participate.” A spokesperson for the company has already detailed preventative measures; Julie Law has said that Amazon uses "a number of mechanisms to detect and remove the small fraction of reviews that violate our guidelines". The business is surely hoping that this latest legal assault against cyber fraud will deter others in the future.

Fiverr, the website that offers small online services such as graphic design and business copy writing for as little at $5, had this to say:-

"The challenge of merchants soliciting illegitimate reviews is one that faces all marketplaces and online platforms," Fiverr said in a statement. "In fact, in our own marketplace we restrict reviews to only those who we can verify have actually purchased a service."

However, they have declined to comment as to whether they will cooperate in this latest case. Perhaps this announcement will prompt other online companies such as TripAdvisor and Airbnb - that rely so heavily on user comments and feedback - to follow suit, working towards a more honest and legitimate internet experience that is a little less mercenary and a little bit more trustworthy.

SMF rookie, fresh out of academia, looking forward to more creative ventures. With a love of current affairs, green tea and an ever insatiable wanderlust, Katie is ready to have her voice heard. Follow her @KatieAtSMF

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Amazon is About to Fight Back at Fake Reviews Reviewed by Unknown on Wednesday, October 21, 2015 Rating: 5

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