// How a Cute Photo of His Son Cost One Businessman 33,000 Kroner - Social Songbird


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How a Cute Photo of His Son Cost One Businessman 33,000 Kroner

The Copenhagen Post
The power of social media strikes again as one business owner makes a costly but cheery blunder. Allan Hamurkesen, the owner of the bike shop A-H Cykler on Istedgade in Copenhagen posted a fun picture of his son surrounded by a tower of bike tyres - promising to give his son 1 krone to spend in a Danish toy store for every like the picture received on Facebook between 10:30am and 2pm last Saturday.

Due to the popularity of the post, the youngster is likely to be laughing all the way there as the post received an astonishing 33,668 likes. Whilst 33,668 Kroner sounds like an enormous sum, its GBP equivalent is around £3317 - still a pretty big amount for one little boy to spend on his favourite toys.

His father spoke about the crazy incident to a Danish TV channel, and how he never expected such a response: “The company’s page has 6,000 likes, so I reckoned on it getting about 1,000 likes,” he said. “So it’s not something I’ll be doing again next Saturday. It went a bit crazy – it also took all our attention at the shop, we've not been able to concentrate on doing anything.” Users of Facebook have also been commenting both negatively and positively to the viral photo, with some calling the post a cheap publicity stunt and others merely happy for the child. 

In a post later on that day, the businessman addressed the popularity of the photo and pledged to give half of the money to the Knæk Cancer charity. “Victor will never need 33,668 kroner's worth of toys so half of the amount will be donated,” he said. “Victor therefore has 16,834 kroner and will get a trip to BR.”

In response to those who doubted his innocent intentions, Hamurkesen defended the post. “It was just a fun idea, but it turned into something we never expected,” he said. “It was never an advertising stunt for A-H Cykler.” Whatever the motive, you can't refute the reach that social media brought this man's business, and no doubt the happiness it brought his son.

SMF rookie, fresh out of academia, looking forward to more creative ventures. With a love of current affairs, green tea and an ever insatiable wanderlust, Katie is ready to have her voice heard. Follow her @KatieAtSMF

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How a Cute Photo of His Son Cost One Businessman 33,000 Kroner Reviewed by Unknown on Thursday, October 22, 2015 Rating: 5

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