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Facebook Support Australian Marriage Equality with Custom Profile Frames

Famously, Facebook have previously allowed users to 'filter' their profile images either during or in the wake of particularly important events. With the marriage equality bill in the US came the rainbow flag and in the wake of the Paris attacks the French flag overlay was introduced. These were both internal plugins organised by Facebook, for Facebook though, so for the Australian marriage equality bill, which the opposition leader Bill Shorten pledged to reintroduce this week, they decided to bring in something entirely new.

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Partnering with Australian Marriage Equality, Facebook have allowed them to offer a custom 'frame' through their own page, which can then be applied to a profile picture in much the same way as a filter. It runs along the bottom of your profile image, with text reading 'I [heart] marriage equality'. The heart is represented by two hands coming together to make the shape. Users can set it to stick around for an hour, a day, a week, or indefinitely.

Theoretically, if this feature were to be rolled out more generally, any page could make a custom filter, we could even make one here at Songbird. Obviously our promotion isn't as important as marriage equality, but, y'know, it's a close second. Facebook have already said they're testing the feature out with a few other partners, including the Make-A-Wish foundation.

Facebook have been partnering with more and more gay and lesbian groups over the past few years, particularly in nations where a vote or some kind of referendum has been on the cards. They were very active during and after the Irish vote, and it looks to be the same here. 5 or so years ago, they started a 'Network of Support' initiative that had them teaming up with GLAAD, GLSEN and a number of other LGBT activist groups. In Australia, they're partnered with Sydney's Gay and Lesbian Mardi Gras.

Originally, current Australian PM Malcolm Turnball had planned to hold a plebiscite on the issue after the election, but the opposing parties and much of the public seem to regard this as an inefficient way to address the issue, which is why Labour are now trying to get the bill re-introduced. Bill Shorten plans to march with the Sydney Mardi Gras on Saturday to affirm his support of this motion, and of gay marriage.



Callum is a film school graduate who is now making a name for himself as a journalist and content writer. His vices include flat whites and 90s hip-hop. Follow him @CallumAtSMF


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Facebook Support Australian Marriage Equality with Custom Profile Frames Reviewed by Callum Davies on Thursday, March 03, 2016 Rating: 5

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