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#SocialityBarbie Creator Darby Cisneros Calls Time on #Instagram Page

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Socality Barbie is one of the most amusing, biting, frighteningly on-point accounts on Instagram, or rather, it was. On Thursday the creator of the page, Darby Cisneros, posted the only image on the account to actually feature face made out of skin and all that other human, non-plastic stuff. Her face, to be precise. In the caption, she talks about the massive response the page has recieved and the discussions opened up by it, but then goes on to say that Barbie's 'work here is done'. The account is open for the time being, but might well end up being closed in its entirety some time in the near future.

Hey guys, my name is Darby Cisneros and I am the creator of SocalityBarbie. I just wanted to introduce myself and thank all of you for enjoying this account. I started SB as a way to poke fun at all the Instagram trends that I thought were ridiculous. Never in 1 million years did I think it would receive the amount of attention that it did but because of that it has open the door to a lot of great discussions like: how we choose to present ourselves online, the insane lengths many of us go to to create the perfect Instagram life, and calling into question our authenticity and motives. It's been a blast running this account but I believe SB's work here is done. I will be leaving this account open for a while for people still want to look through and enjoy it. Again, thank you for following along. If anyone has any questions or just want to say hi feel free to email me at socalitybarbie@gmail.com ✌️#RIP (account NOT for sale)
A photo posted by Socality Barbie (@socalitybarbie) on


Since coming onto the scene in June with her hashtag laden, filter-ridden posts, Socality Barbie has pulled in over 1 million followers and been reported on by dozens of publications, such as Wired, The Guardian and Yours Truly. It presented a beautifully poignant dystopic vision of world where Barbie had been absorbed into the hipster stratosphere, 'gramming about filter coffee and feeling #blessed.

As Cisneros quite rightly points out though, it didn't really have much long term mileage. Ironically, a lot of the followers got the page via following the hashtags that were being posted with a satirical bearing, so it's probably safe to assume that Socality Barbie's substantial follower count was being supplemented by the very people she was making fun of. In many ways, questioning social media has become the latest social media trend, right now one of the biggest trending names is that of a model who made a point of quitting her SM accounts and denouncing the whole thing (in a series of videos on another, less popular platform).

It's a weird paradox, almost as if people want to severe their ties with their social media accounts, but also want to broadcast the fact that they're doing that, and can't find any better way of doing so than the very thing they're trying to turn their back on. Even writing that gave me a headache, let alone actually engaging in such bizarre activity. In that way, Socality Barbie is teaching us the most important lesson of all by calling time on her brief stint of social commentary.

Hopefully Cisneros will move on to some either, equally interesting project now that she's done with this, something very far removed from Instagram culture.



Callum is a film school graduate who is now making a name for himself as a journalist and content writer. His vices include flat whites and 90s hip-hop. Follow him @CallumAtSMF


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#SocialityBarbie Creator Darby Cisneros Calls Time on #Instagram Page Reviewed by Callum Davies on Sunday, November 08, 2015 Rating: 5

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