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YouTube Red Rolled Out Amid Controversy


Gizmodo

Starting on Oct 28, YouTube is releasing its new entertainment subscription service to the masses that is likely to rival Netflix and Amazon Prime. For $9.99 (£6.50) a month, YouTube offers ad-free content that will be available offline to subscribers, combined with the ability to background the app on mobile and tablet devices in what they are calling "the ultimate YouTube experience." From the end of the month the new feature offers a month's free trial if you want to try it out (and live in the U.S)

The subscription also gets you unlimited access to Google Play Music which provides on-demand songs and online radio. Eventually, some time next year, the service will also provide exclusive content to its payees in Netflix fashion that will include both series and full-length films featuring your favourite YouTube celebrities. 

Why YouTube Red? As one executive explained, "as we talked to users and fans in our studies, the term 'red' is often associated with YouTube. It has a lot of meaning in terms of love and the red carpet." Reviewers have already been pointing out its likeness to a similarly-named-but-adult-orientated video sharing site. However, YouTube is far from phased about the comparison, and said that they "aren't too worried about that other site".
The new service isn't without its dispute. Rumours are already circulating that in order to keep their content public, all 'partner' creators on the site had to agree to enter into the ad-revenue scheme or else they will lose distribution. The New York Times has claimed that some media executives, who spoke on the condition of anonymity, felt "pressured to participate" in YouTube Red. Twitter has seen both support and resistance and the topic is currently trending.



Robert Kyncl, chief business officer for YouTube, said that the move to paid services is a natural progression for the site. “The YouTube that you know and love continues to thrive,” Kyncl said. “YouTube Red marks an evolution in our desire to give fans more choice and features that they love.”



SMF rookie, fresh out of academia, looking forward to more creative ventures. With a love of current affairs, green tea and an ever insatiable wanderlust, Katie is ready to have her voice heard. Follow her @KatieAtSMF


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YouTube Red Rolled Out Amid Controversy Reviewed by Katie Gascoyne on Friday, October 23, 2015 Rating: 5

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