Latest News


#ShareHumanity - Lending out Famous Twitter Accounts to an Important Cause

Twitter follower figures aren't often counterbalanced against the importance of what's being said on them. Certainly, most world leaders and prominent politicians have a respectably high follower count, as do certain humanitarian workers, but if you scroll through the list of the most heavily followed accounts, you'll mostly find celebrities. Celebrities who largely tweet about what they had for lunch, or where they went on vacation.
The UN have clearly noticed this, and have figured out a way to take those sizeable follower figures and use them to give important stories the exposure they deserve. In conjunction with World Humanitarian Day (August 19th), the United Nations have launched the #ShareHumanity campaign, encouraging famous Twitter users to loan their accounts out to people with important stories to tell.
It's already started, as Australian pop star Cody Simpson handed the keys to his Twitter account over to Syrian refugee Thair Orfahli so that he could share the details of his journey from Syria to Germany with Simpson's 7.52 million-strong army of followers. It's a harrowing, powerful story which the UN hope will influence others to get involved.
Some other famous faces have already committed to doing the same as Simpson, such as Richard Branson, Jet Li, Jessica Veronica and Brazilian midfielder Kaká. If all goes according to plan, all of them and more will hand their Twitter feeds over to others in the run up to the 19th. They might not necessarily be refugees like Orfahli, but their words and experiences will be just as significant.
Of course, not everyone following Simpson necessarily knew that it was happening, leading a small contingent of his fans to go into a panic, thinking that he was lost at sea with no passport. Hopefully none of them went far enough to actually mount a rescue mission, because they're going to be out there for a long time if they did.
Misinterpretations aside, this is an incredible idea. Twitter popularity is always going to be weighted disproportionately in favour of celebrities, there's no point in trying to rail against that, better to take advantage of it. Hopefully as this project paces out, more people will take interest and the already massive pool of users reached will only widen.

Callum Davies

Callum is a film school graduate who is now making a name for himself as a journalist and content writer. His vices include flat whites and 90s hip-hop. Follow him @CallumAtSMF

Contact us on Twitter, on Facebook, or leave your comments below. To find out about social media training or management why not take a look at our website for more info
#ShareHumanity - Lending out Famous Twitter Accounts to an Important Cause Reviewed by Callum Davies on Friday, August 14, 2015 Rating: 5
All Rights Reserved by Social Songbird © 2012 - 2018
Powered By Blogger

Contact Form


Email *

Message *

Powered by Blogger.