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Facebook Plan WhatsApp B2C Chat

WhatsApp has seen huge growth as a voice calling/messaging service with 800 million users but it’s still struggling to turn revenue. Facebook, who purchased WhatsApp last year for $22 billion, might allow businesses to contact WhatsApp users to help the app reach new customers.

Business-to-Consumer (B2C) interactions would allow marketers to contact consumers using WhatsApp and these functions are undergoing testing with Facebook Messenger. WhatsApp has click-through-rates (CTR) of 114 percent for their content whereas Facebook’s CTR are 63 percent. The messaging service suddenly looks like an untapped resource by marketers.


independent.co.uk

Facebook’s chief financial offier, David Wehner said “We think that enabling that B2C messaging has good business potential for us,” at a JPMorgan technology conference Monday in Boston, reports Bloomberg. “As we learn those things, I think there’s going to be opportunities to bring some of those things to WhatsApp, but that’s more longer-term than the near-term.

By delivering core Internet services, the acquisition’s aim is to bring more connectivity and utility to users worldwide, as well as accelerate growth.  The company will remain to operate independently and retain its brand. WhatsApp co-founder and CEO Jan Koum will be joining the Facebook Board of Directors.

With WhatApp approaching the 1 billion users mark, Mark Zuckerberg has said that WhatsApp could start becoming meaningful for business. WhatsApp made $16 million in revenue in the first half of last year but ultimately lost $232 million. To regain revenue, WhatsApp will charge marketers to contact WhatsApp users.  


Currently, WhatsApp is free to download and use for the first year and then charges a $0.99 subscription fee. It’s especially popular with people making international video calls and messaging instead of traditional texting and incurring international cellular data charges.

Jessica Smith 
Australian girl, Jessica is loving England but is missing the sunshine! She loves writing, dogs and plays hockey! Follow her @JessicaAtSMF


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Facebook Plan WhatsApp B2C Chat Reviewed by Jessica Smith on Thursday, May 21, 2015 Rating: 5

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