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YouTube Is Investing In Its Content Creators

Who Needs Facebook Video? 

We all know YouTube as the video-sharing website you go to when you really want to watch a video of a cat looking guilty, or a pug trying to walk down the stairs. Well, it's a lot more than that. YouTube is also the host of a community of people who create videos, and these people have an enormous following. Just five years ago, these people were creating their videos from their bedrooms, with little cameras and with their lamps as lights. Today, they have millions of followers across all their social media websites. They are launching beauty products, have their own radio show on Radio One and are getting book deals.

youtube studios
source: youtube.com

For example, Zoella, or Zoe Sugg, has 6,566,731 subscribers on her beauty channel, and just as much on her Twitter and Instagram accounts. You may recognise her from her television advert a few weeks ago. She has just launched her own beauty line in partnership with Superdrug and her book, Girl Online, is already said to be a best-seller. It isn't even out yet. All this started from her room, making videos on her bed, and uploading them to YouTube.

Well, YouTube isn't about to ignore the enormous potential these YouTube 'stars' carry. They are investing in their content creators. YouTube have opened up studios, called YouTube Spaces, for YouTubers to use for free as long as they have over 5,000 subscribers.

youtube studios
source: youtube.com

These spaces are full-on recording studios, just like the ones you would find in a proper television studio. The space is equipped with editing bays, well lit up make up rooms, voice-over recording rooms ect... As well as all the cameras and the sound equipment. The space is designed so that every inch is shootable - even the toilets. Everything you would need to create a high quality video or short film. 

YouTube, owned by Google, has the right idea: investing into its content creators, giving them a space where they can considerably improve the quality of their videos, rivaling even television shows that come out of fully functioning studios. These higher quality videos may even lead to even more views. Every click from a YouTuber brings in precious ad revenue for YouTube, so these spaces will probably end up paying for themselves.

youtube studios
source: youtube.com

Currently, they have opened spaces in New York, London, Los Angeles and Tokyo.

The limit of 5,000 subscribers means that a wide range of YouTubers could have access to professional equipment, helping them expand their channel at a low cost. Furthermore, YouTube is establishing itself as THE video sharing website over Dailymotion, Vimeo and even Facebook. If you want to create high-quality, engaging and fun videos, YouTube is the place to be! 

Laura is a recent graduate from University of East Anglia in Film and Television Studies, currently interning as a content writer but hoping to one day live off her writing. Follow her @LauraAtSMF.

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YouTube Is Investing In Its Content Creators Reviewed by Laura Veit on Monday, November 24, 2014 Rating: 5
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