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Celebrating World Emoji Day

Yesterday the world celebrates the rise of those cute little graphics and their growing range of meaning and utility in an increasingly complex world. From smartphones to social media, emoji help get the message and our feelings across faster than ever, so join in the fun and send some today. 

The emoji is one of the rising stars of the digital era, enabling the world to communicate without language and for people to make their feelings known with ease, to share empathy and joy without stumbling for words. But the emoji and its ancestor the emoticon had a modest beginning over 150-years ago with a misprint in an 1862 New York Times. 

Emoticons reappeared by design in 1882, with Puck magazine using them to express joy, melancholy, indifference, and astonishment, not far from their most popular uses today. But their use was limited until the arrival of digital technology and keyboards for all in the 1990s. They were used to express simple ideas on bulletin boards and were formally encoded as Unicode characters so that everyone could access them by 1993. 

Which brings us to the modern visual style we use today, as you can see in our infographic on the history and rise of the emoji. In Japan, NTT DoCoMo wanted an easy way to express feelings and artist Shigetaka Kurita created a set of 176 emoji using symbols, objects, and characters.

Over the years as emoji took off across social media, apps and messaging, the likes of Apple and Google got onboard, adding more emoji including a broader range of emotions, different skin colours and religious or ethnic themes to make them a truly global and inclusive trend. 

Today the emoji is a key part of digital communication, helping young and old express themselves, and a popular new feature in any app or social media update. Emoji have received recognition, having made it as the Oxford Dictionary word of the year and, perhaps less so, in the form of the Emoji Movie. 

By 2017, Facebook estimated that an average of 5-billion emoji was sent using its Messenger service daily, and that is just the tip of the iceberg as China’s social media services, Apple iOS users and millions of others are spreading their love for emoji. 

Emoji have moved on from the social space into business and commercial use. Medical chatbots or emotional apps are using them to gauge sentiment or stress. They boost open rates in emails and provide a simpler form of consumer engagement while saving space and time they also make for happier customers and more efficient workers.

The emoji has come a long way in a short amount of time and will be increasingly important in the years to come as robots provide us with a sense of their well-being. They might help in digital voting, elections and other ways as they become a key part of all our languages. 

The History of Emojis -> https://appinstitute.com/history-of-emojis/

Izaak Crook
The Head of Marketing at AppInstitute, a SaaS App Builder platform that allows anyone to create
their own iOS and Android app without writing a single line of code.

Celebrating World Emoji Day Reviewed by Mili Ponce on Thursday, July 18, 2019 Rating: 5
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