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LinkedIn Students App Provides Aspiring Professionals with Tailor-made Job Search Engine

The professional social networking site LinkedIn is used as a resource for scoping out potential candidates or, conversely, advertising skills and experience in a specific field. It stands as an unparalleled giant, offering an extensive network that no other competitor has yet achieved. However, in the case of the newly graduated, bearing naught but a paltry degree and some irrelevant work experience, how can one be expected to navigate a service focused on professional experience?

 A newly created app, LinkedIn Students, targets exactly that audience, those with little to no professional experience. Firstly, it works off of the school, major, and graduation date of the user. From this, the app pulls up a variety of job options related to one's field of study, some of which may have been unknown to the user. When a job is selected, the app provides:

  • a job description 
  • skills needed
  • salary range
  • growth rate
  • available job openings
  • university alumni who have pursued the profession
  • similar jobs
  • "help wanted" postings

Additionally, the app provides guidance in the form of recommended reading. Over 500 articles are currently attached to the app. Some reference users to a particularly remarkable CV, others convey a story of success from the unlikely start of a twenty-something graduate. Articles do not necessarily originate from LinkedIn, but are curated, and senior project manager Ada Yu claims that the number available will continue to increase. Though LinkedIn Students is a child of LinkedIn born of necessity, content shown on one platform may not be available on the other. 

One of its key features is the ability to link users to both companies that are hiring and well-positioned alumni. Having a store of professionals to help students establish their own network is exactly what sets LinkedIn apart. Not only are these alumni available to answer questions related to their career, some are willing to mentor, according to Yu. 

To navigate the app, simply swipe left or right, similarly to Tinder. It operates using cards, each of which displays pertinent information as stated above. Cards can be saved to a starred list. This save feature is helpful in its own right, but saving cards also contributes to LinkedIn's customisation algorithm. Taking into account job postings, companies, alumnus, and job titles, the algorithm will adjust itself to show results better suited to user interests. 

Unlike similar job search engines, the app provides only a single job to review per search cycle which is fleshed out through a number of cards. If refreshed, the information shown will correspond to a new job, but only a certain number of recommended jobs are available at any given time. After exhausting the supply of jobs, users can access the "extra credit" feature, which offers suggestions on expanding their profiles or gives access to sponsored content advertising job fairs and similar events. 

LinkedIn, while an invaluable resource for forging new connections, is not a viable resource for college students just starting out. LinkedIn Students allows for a totally student-centred experience, focused solely on relegating jobs. After a pilot test run from University of Central Florida and San Jose State University, the app is now available nationwide in the U.S. The company plans to release the app internationally later in the year.

Jacqui Litvan, wielding a bachelor's degree in English, strives to create a world of fantasy amidst the ever-changing landscape of military life. Attempting to become a writer, she fuels herself with coffee (working as a barista) and music (spending free time as a raver). Follow her @Songbird_Jacqui

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LinkedIn Students App Provides Aspiring Professionals with Tailor-made Job Search Engine Reviewed by Unknown on Tuesday, April 19, 2016 Rating: 5

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