Snoopy Has Appeared on Snapchat to Promote the Peanuts Movie
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| Mashable |
No character in that series is more universally loved than Snoopy, so it makes sense to make him the primary spokesman for this campaign. He hasn't been given a Snapchat account, as such, but instead he features as a sponsored lens, the first of its kind on the platform. Once applied, Snoopy will dance around just in front of you with a trail of candy corn in his wake whilst the strip's other iconic anthropomorphic animal, Woodstock, dances around on your head.
Additionally, a set of day and night themed geofilters have been added, which had a Halloween vibe to them over the weekend but are now more general. While the lens is the first of its kind to appear, Snapchat have been exploring a number of new avenues in film promotion, like the dedicated live story feed which coincided with the release of Spectre. Like all special lenses, it was a limited time offer, but Snapchat might well release more Peanuts content as the film moves into its theatrical run.
Snapchat's ongoing interest in the film industry is unlikely to lose any traction any time soon. The platform has an aggressive rate of user growth and plenty of scope for inventive promotion and a good working relationship with film studios could result in some amazing viral marketing further down the line.
Callum is a film school graduate who is now making a name for himself as a journalist and content writer. His vices include flat whites and 90s hip-hop. Follow him @CallumAtSMF
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Snoopy Has Appeared on Snapchat to Promote the Peanuts Movie
Reviewed by Unknown
on
Tuesday, November 03, 2015
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Reviewed by Unknown
on
Tuesday, November 03, 2015
Rating:
Unknown
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