"Add A Link": Ready, Aim Fire! Facebook Target Google With In-house Article Hosting.
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It looks like Google’s plan for World Wide Web domination is
ever creeping into the periphery of our ‘net-glazed eyes. Facebook addsfeatured videos to topple YouTube, introduces trends to attract Twitter’s
traffic, and now, they’re going after search engines and long stays; possibly
their first fully fledged attack on the looming giant Google. The amalgamating
contortion of the blurred lines between the social media sites seems to slowly
lead us into a state of incestuous madness. Is the answer to “What do I do and
share where?” to jam every function and online social frivolity into one white
and blue place (Facebook)? Or should these media titans stick to what they do
best and, rather than expand, seek to refine their unique user use?
Under the pretence of de-cluttering through a helpful
restructuring, the intention behind Facebook’s latest encroachment is to keep
users from leaving the site when reading articles attached to status updates.
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The search engine has been rolled out for testing in the U.S,
with iOS users given the option to ‘Add A Link' when sharing a status. Although
publishing and news sites could suffer considerably from the loss of traffic,
it is Google who are set to take the biggest hit.
The New York Times have already struck a deal with Facebook,
allowing them to host NYT articles in full, without the need to leave the site.
But as you can imagine, this privilege doesn’t come for free. Lacking the intimate details, we cannot know
precisely how the agreement will benefit both parties, but what we do know is
that the revenue from hosted articles will be divided respectively. This kind of deal, we expect, will be offered
to a number of publishers as the “Add A Link” button is more widely
implemented.
Google, however, have found no such luck and will therefore
have their traffic directly attacked by Facebook’s new feature. Niche though
the area is, the benefits of using Facebook’s “Add A Link” to search for
articles notably outweigh those of Google, and with an already evident decline
in news searches due to mobile web browsing, this can only spell bad news for
the company.
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The Facebook search engine has a number of benefits exclusive
to article searching, most of which are born from the mountain of data they
have collected over the years. Facebook have indexed somewhere in the region of
one trillion shared posts and, better yet, have free access to it. They will
use this in order to tailor search results, knowing what’s likely go viral and
what a certain audience may appreciate. With Facebook gaining 70% of their
advertising revenue from mobile, they are keen to keep users within the site
for as long as possible. If prolonged user stay is achieved by Facebook, Google
could be put under enormous pressure to re-attract traffic as not to be rendered
redundant and over taken by the genius of Facebook.
Ever wondered what would happen if you gave a half-crazed, semi-concussed, unstoppable maverick a platform to write about social media? Follow him @LeoAtSMF
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"Add A Link": Ready, Aim Fire! Facebook Target Google With In-house Article Hosting.
Reviewed by Unknown
on
Tuesday, May 12, 2015
Rating:
Reviewed by Unknown
on
Tuesday, May 12, 2015
Rating:
Unknown
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