Tinder is Under Pressure Due to a Growing Negative Reputation

During the middle of last week, the Daily Mail released a report saying that the notorious dating app Tinder has a third of users who are already taken and likely to be cheating scumbags.

The study was done by GlobalWebIndex and claimed that 4 in 10 people using the app were already taken, 3 out of those 4 were in this pretty serious relationship thing – you know, what’s it called? O-yeah, marriage!

www.dailymail.co.uk

No-one knows how they make these decisions and whether it is based on age or maybe something else? What’s worse is that there are people out there who have paid real money just for the sake of an experiment! I wonder if they’ll ever get reimbursed if Tinder decide to settle on a lower global price.
 

The report also said that women are nearly twice as likely to be the cheaters on the app than men.

We all know what Tinder is about and how it works, so I’m not going to beat about the bush here. 

This sort of statistic is not helping Tinder on its quest for a decent/unsoiled reputation.

A few days later Tinder hit back at the research and released a statement saying that the survey was carried out on too small of a sample size and said the researchers at GlobalWebIndex were “making guesses without having any access to real data on our millions of users worldwide.”

Tinder then released their own data contradicting GlobalWebIndexes and all seemed settled.

That was until Tinder got caught out for trying to introduce features that you have to pay for at varying rates.

I had no idea anyone would be willing to pay for a service like Tinder. I thought they would move onto more sophisticated, highbrow dating sites like Match.com. But hey ho, people do and they better watch out, because Tinder seems to pick at random how much they charge and the difference can be quite something. Users are reporting paying amounts, ranging from £1.49 a month to £179.99 for a year!

Tinder is limiting its users on the amount of “likes” they can give per day. It is now capped at 100. When a user reaches their daily limit it gives you a countdown clock saying how long you need to wait for some fresh likes to dish out. OR you can subscribe to TinderPlus (their premium service) and get unlimited likes forever (what a dream) !

A while back there was uproar when Tinder suggested they would charge more for their premium subscription service depending on your age. However, they’re now saying that the price differences are part of a Tinder experiment.

Rosette Pambakian, Vice President of Communications and Branding at Tinder, has admitted that the UK is a test market for Tinder and that they “are testing TinderPlus in select markets at various price points before rolling it out globally.” 

In other news, Grindr are now looking for a buyer. So it seems safe to say, now is a bad time to get in on smutty world of “free” dating apps. But if you do, make sure you don’t pay anything for Tinder yet – it just seems confused.

Watch this space for an up and coming article: Top Dating App Alternatives to Tinder  ! ! ! 

Megan Herdson

Megan is a country girl who moved to the city with some big dreams. She is studying her MA in Creative Writing whilst also managing an American Football Team.  She loves her blog and wants nothing more than to have her words read. That and to win the Championship, obviously. Follow her @MeganAtSMF

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