LinkedIn As The Next Marketing Trump?
Top Content Marketers Call On LinkedIn
LinkedIn may not appear to be your average social network (there’s a distinct lack of holiday snaps and ice bucket challenges), and sure, this comes from the site’s professional recruitment background; however, marked changes have been rolling in over the last few months which set LinkedIn up for a move into something beyond just a recruiting tool and into the realm of social and marketing.There’s been a push for content and publishing, focused around its dedicated news service LinkedIn Today. The folk at Collective Content, a UK based content marketing agency, have been looking closely at the growing importance of LinkedIn as a marketing channel.
In terms of marketing activity mobile comes in last, with the company blog, email newsletters and Facebook presence middling together, whilst LinkedIn rivals the importance of the company website and physical events in terms of top marketing techniques.
Tony Hallet, founder and MD at Collective Content, even goes as far as saying that LinkedIn is no longer about getting noticed by headhunters – ‘in some ways it has become the ultimate content marketing platform and business community’.
The news platform at Linkedin Today could become something of a Bloomberg or Reuters, providing trusted and exclusive content and news to business professionals (monetising this would not be hard either). Indeed, the site’s Influencer programme already offers a similar service which sees leader contributions from the world’s most influential figures (think Obama and Branson) writing exclusive and invite-only pieces.
So for all you would-be writers out there worrying that you’ll never be paid for your gloriously witty and insightful words…there’s hope yet. And maybe have another go at your LinkedIn profile.
Katie Rowley
Recent graduate and now interning as content editor, when she's not writing articles Katie can quite likely be found festival-ing, holiday-ing or reading a book (dedicated English student that she is). Follow her @KatieAtSMF.
Contact us on Twitter, on Facebook, or leave your comments below. To find out about social media training or management why not take a look at our website for more info http://socialmediacambridge.co.uk/.
LinkedIn As The Next Marketing Trump?
![]()
Reviewed by Anonymous
on
Thursday, August 21, 2014
Rating:
Anonymous
Keeping you up to date on social media, digital marketing, apps, news & reviews. Social media, and digital marketing as a whole, are rapidly and constantly changing, adapting to new developments at an ever increasing rate. Just keeping up to date can be a nightmare. Our team of writers know their field, and keep an ear to the ground. We aim to keep you informed of all recent developments in the online world, and teach you a little something along the way. So whether you just want to stay connected, or gain some knowledge for yourself, the Social Songbird will keep on singing! More articles are posted every day so keep checking back! Join the discussion on Twitter - #SocialSongbird Or contact us directly - @SocialSongbird_
Entrepreneur, international speaker on Social Media Marketing. First one in the UK to write and speak in conferences about Twitter as a marketing tool. Consultant to Corporate Companies, Government Organizations, Marketing Managers and Business Owners.
Aspiring novelist with a passion for fantasy and crime thrillers. He hopes to one day drop that 'aspiring' prefix. He started as a writer and soon after he was made Executive Editor and Manager of the team at Social Songbird. A position he held for 5 years.
Adrienne is a passionate writer with experience in editing, content creation, and social media marketing. She’s a lover of animals, helping others improve their writing, and 2000s pop culture.
Musician, audio technician, professional tutor and a Cambridge university English student. Interested in writing, politics and obsessed with reading.
Recently graduated with a BA in English Literature from the University of Exeter, and he is about to study an MA in Journalism at the University of Sheffield. He is an aspiring journalist and novelist; in his free time he enjoys playing chess, listening to music and taking long walks through nature.
Lucy is an undergraduate BSc Politics and International Relations student at the London School of Economics and Political Science.
Anna Coopey is a 4th year UG student in Classics at the University of St Andrews in Scotland. She is a keen writer and researcher on a number of topics, varying from Modern Greek literature to revolutionary theory.
Ellie is a recent BA English Literature graduate and aspiring publisher with a passion for writing. Her favourite pastimes include reading and shopping.