Facebook Announces ‘Flexible Sentences’ For App Developers Who Use Open Graph Stories
Facebook app developers can now edit the appearance of app alerts that appear in the Facebook activity feed.
Facebook is providing an editing tool that allows users to customise the sentence structure and verb tense in Stories on Facebook.
In a recent post on the Facebook Developer Blog, Jiangbo Miao acknowledges that “in certain instances, the default sentence structure [of a story] may be awkward or lack context”. The new ‘flexible sentences’ tool is intended to remedy the problem.
Here is an example of how stories look before editing:
The issue many app developers have had with the tool is how uninformative the posts are. The above example doesn’t tell why Tom has tracked Muse, information which is integral to the appeal of the app, www.songkick.com.
Here is the post after it has been edited:
Now Tom’s friends know that Songkick.com can alert its users of upcoming concerts, a service that many would think useful.
Facebook has also updated the configuration tool so that stories requiring the most editing can be prioritized.
Flexible sentences became available to app developers yesterday, but only custom actions can by changed.
For more information on flexible sentences go here.
Have flexible sentences affected your advertising purchases?
Contact us on Twitter or leave your comments below.
Will Sigsworth
Follow us @SocialMediaF & @WillAtSMF
www.socialmediafrontiers.com
Facebook is providing an editing tool that allows users to customise the sentence structure and verb tense in Stories on Facebook.
In a recent post on the Facebook Developer Blog, Jiangbo Miao acknowledges that “in certain instances, the default sentence structure [of a story] may be awkward or lack context”. The new ‘flexible sentences’ tool is intended to remedy the problem.
Here is an example of how stories look before editing:
The issue many app developers have had with the tool is how uninformative the posts are. The above example doesn’t tell why Tom has tracked Muse, information which is integral to the appeal of the app, www.songkick.com.
Here is the post after it has been edited:
Now Tom’s friends know that Songkick.com can alert its users of upcoming concerts, a service that many would think useful.
Facebook has also updated the configuration tool so that stories requiring the most editing can be prioritized.
Flexible sentences became available to app developers yesterday, but only custom actions can by changed.
For more information on flexible sentences go here.
Have flexible sentences affected your advertising purchases?
Contact us on Twitter or leave your comments below.
Will Sigsworth
Follow us @SocialMediaF & @WillAtSMF
www.socialmediafrontiers.com
Facebook Announces ‘Flexible Sentences’ For App Developers Who Use Open Graph Stories
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Friday, January 04, 2013
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