Social network use as part of business transactions will boom in 2011 as people begin to use mobile devices more than ever.
This is according to Justin Cooke, chair of the British Interactive Media Association, who pointed out that company owners are set to introduce more social transactional applications over the coming months.
The expert said these will encourage consumers to buy goods via social networks rather than simply research them, a fact that may prompt more company owners to introduce online workplace networks to deal directly with buyers.
"We are fast becoming a nation addicted to checking in, following and snacking on social media snippets while on the move," Mr Cooke commented.
This corresponds with opinions offered to the Financial Times by Joshua March from iPlatform earlier this month, who insisted that business owners should not be ignoring the rise of the social network for company use if they want to increase profits.
This is according to Justin Cooke, chair of the British Interactive Media Association, who pointed out that company owners are set to introduce more social transactional applications over the coming months.
The expert said these will encourage consumers to buy goods via social networks rather than simply research them, a fact that may prompt more company owners to introduce online workplace networks to deal directly with buyers.
"We are fast becoming a nation addicted to checking in, following and snacking on social media snippets while on the move," Mr Cooke commented.
This corresponds with opinions offered to the Financial Times by Joshua March from iPlatform earlier this month, who insisted that business owners should not be ignoring the rise of the social network for company use if they want to increase profits.
daddypreneurs.com
Social network use for business ''will come of age'' in 2011
Reviewed by Mili and Paul
on
Tuesday, February 08, 2011
Rating:
Reviewed by Mili and Paul
on
Tuesday, February 08, 2011
Rating:
Mili and Paul
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