Are Snapchat Really in the Wrong Neighbourhood?
|"Well, well, well, Snapchat and the Channel News team." (image: Vulture)|
But there's a twist: because many - including inside sources, according to a recent Business Insider article - are saying that, really, Snapchat is already laying the groundwork to be not merely a camera company, but 'the "de facto news outlet" for its millennial audience.' That's because Snap Inc. are rolling out job adverts for posts like development managers, charged with producing 'original shows,' and are also planning to purchase original content from other providers. If Snapchat and Twitter are both gunning to be the top news team in town, who's going to come out on top? I think we all know there's only one way to find out...
But wait, let's step back a bit. The person quoted by Business Insider for that 'de facto news outlet' line is only named as 'a source familiar with [Snap Inc.]'s plans.' So... that could be anybody, really. That's not to say they're wrong - it might be there's no smoke without fire - but things are escalating quickly here. While there certainly are solid grounds to suspect a more TV-like experience is coming to Snapchat users, and probably Snap Inc. customers more broadly, let's just hope things don't go too far in that direction. At all costs, we must avoid the precarious scenario in which other social media companies begin claiming the news team turf - we all remember the park scene in Anchorman 2. I don't think I can handle that again.
James has a Bachelor’s degree in History and wrote his dissertation on beef and protest. His heroes list ranges from Adele to Noam Chomsky: inspirations he’ll be invoking next year when he begins a Master’s degree in London. Follow him @Songbird_James
Are Snapchat Really in the Wrong Neighbourhood? Reviewed by James Stannard on Thursday, October 27, 2016 Rating: