Meerkat Turn to Facebook
Calling in the Cavalry
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| bidnessetc.com |
Happily though, Meerkat appear to have rallied and have now
partnered with Facebook to help them back into contention. The latest update to
the app allows partnered promotional groups (as well as famous people who use
it) to post streams on their respective Facebook feeds. It’s a small first
step, but a significant one, given that Facebook have had no involvement with
any live-streaming tools up to now.
It also means that Meerkat has made a completely clean break
from Twitter. With this new update you don’t necessarily need a Twitter account
to use the app (although you can still use one if you want), you can use a
Facebook account instead.
Facebook were allegedly actively involved in this process.
According to Meerkat CEO Ben Rubin, they answered some technical,
integration-related questions while the update was being developed. No
statement has been made about whether or not the compatibility will extend
further still in the near future, but if they add the ability to link Facebook
accounts to Meerkat generally and even stream video simultaneously through
both, Periscope will really have something to sweat over.
I’d say it’s a likely outcome, Facebook aren’t the types to
do things by halves and video streaming is prime real estate at the moment.
Ultimately Meerkat are aiming to reach the stage where you don’t need parity
with any other platform to make an account, just a phone number, that’s been
their plan since the beginning. In the meantime though, capitalising on a
partnership with Facebook would be wise.
Callum Davies
Callum is a film school graduate who is now making a name for himself as a journalist and content writer. His vices include flat whites and 90s hip-hop. Follow him @CallumAtSMF
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Meerkat Turn to Facebook
Reviewed by Unknown
on
Friday, May 08, 2015
Rating:
Reviewed by Unknown
on
Friday, May 08, 2015
Rating:
Unknown
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