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Comic Relief and Social Media

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Every year people get more and more creative when it comes to their fund raising ideas for comic relief.

As a social media blog, we wanted to see who came up with the best ideas to raise money via their social media accounts and what website helped the fundraiser reach its new record of £78 million!
So, let’s look at our social media giants and see who did what.


Our Old Pal ‘The Dress’: £2,700

‘The Dress’ who racked up 16 million hits in just six hours after a debate over its colour, made an effort to use its powers for good. The makers of the dress, Roman Originals, released an exclusive, limited edition white and gold version of the blue and black dress. The one-of-a-kind dress received over 50 bids on eBay. The winner paid a total of £1, 356 for the dress. Roman Originals then matched the bid with their own donation, to double their total.


Retweets for a Labour MP: £14,268

Slough’s Labour MP, Fiona MacTaggart, told her followers that she would give £1 to Comic Relief for every retweet.  She first tweeted on the night of the event at 20:25 and set the deadline to be 21:00. 14,268 people retweeted her. She said she did not expect such a high amount of retweets, but had no regrets, despite being a little “Twitter naïve”. This MP has proven how big an impact a singular tweet can have and it even encouraged others to donate.

The Selfie: Wow, just wow

Hundreds upon thousands of children and their families donated £1 by texting FUNNY to 70011. They had to attach their “silly selfie” which would then show throughout the program and on CBBC’s Comic Relief page. The top pictures are now on the website.  I cannot find how much this particular campaign raised, but it must have been a lot looking at all the selfies.

Meanwhile, there was also something called the #CEOSelfie campaign. The aim was to change the faces of companies and businesses by submitting a selfie of the company’s CEO to ceoselfie.co.uk whilst also making a donation of £3 to Comic Relief. The site raised £52, 783.

Just to top the selfie off, it even got to feature in Mr. Bean's part of the show!

This year, Comic Relief was spectacular and as expected we topped the record breaking total of 2013. It just goes to prove that no matter what our current financial climate might be, we will always trump ourselves when it comes to a UK tradition this close to our hearts. Even 30 years on, we’ve never stopped giving.

This year, the highlights include poor old Dermot dancing for 24 hours, the Vicar of Dibley and her surprise guests (one of which being Emma Watson!!!), Mr. Bean taking a selfie and a very sporting visit from Stephen Hawking in a Little Britain setting.

Megan Herdson
Megan is a country girl who moved to the city with some big dreams. She is studying her MA in Creative Writing whilst also managing an American Football Team.  She loves her blog and wants nothing more than to have her words read. That and to win the Championship, obviously. Follow her @MeganAtSMF
Contact us on Twitter, on Facebook, or leave your comments below. To find out about social media training or management why not take a look at our website for more info http://socialmediacambridge.co.uk/.
Comic Relief and Social Media Reviewed by Megan Herdson on Thursday, March 19, 2015 Rating: 5
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