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Twitter Introduces New Photo Filters

Copy Cat

Twitter introduced photo filters back in 2012, after Instagram started to gain in popularity, adding to the pictures you choose to put on Twitter, a little more flare. However the design of it was not up to scratch and seemed very confusing. So Twitter decided to update it and it looks suspiciously more like Instagram than anything else.




When photo filters were first launched, the filter menu was very confusing. A grid of filters would appear and you would have to click on one to view the filtered pictures more closely and in its entirety. Furthermore the filters could not be adjusted, and no ones wants an over-filtered picture. Clearly, this positioned Twitter as the last place you would want to go to post your finest selfie. 

Well things have changed now, kinda. Twitter have updated their iOS and Android apps to include a clearer photo filter tool, that allows users to have a lot more control on over what their pictures will look like. First of all, the filters have been updated and have a lot more interesting names. These include: Radiant, Positive, Warm, Breeze, Glow, Golden, and even Stark. Sounds familiar? It does remind us a little bit of Instagram and their filter's names.

Furthermore, now you no longer run of risk of over-filtering your favourite pictures, because Twitter have now included a slider that lets you choose the strength of the filter. Looking more and more like Instagram by the minute. And lastly. the new design looks like an exact copy of the Instagram photo editing page. While Instagram is the place to go when you want to post a picture, is it really necessary that all social networks copy it?




Twitter and Instagram are two different things. When you go to Twitter it's not to post a filtered picture, it's to express your opinion or talk about how cute pugs actually are. But when you go to Instagram it's to share your favourite pictures. The big mistake Twitter have made is that they don't actually add anything to the photo sharing experience, so why would anyone turn to them to share your pictures? Instagram works a lot better and you can post your pictures from your Instagram account on Twitter. 

If you really want to go for a professional looking picture, then I would suggest not turning to Twitter and Instagram's photo filters. There are a load of apps that have very good looking filters that will make your pictures look professional rather than over-filtered and gimicky. My favourite ones are Afterlight, Aviary and Rookie.

Laura is a recent graduate from University of East Anglia in Film and Television Studies, currently interning as a content writer but hoping to one day live off her writing. Follow her @LauraAtSMF.

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Twitter Introduces New Photo Filters Reviewed by Laura Veit on Friday, December 12, 2014 Rating: 5
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