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Facecast Debuts On Facebook

One More News Thing

Since Monday this week, Facebook have been posting short, one minute news updates titled ‘Facecast: The One Thing’. I’m starting to wonder where the Facename saga will end. Facechocolate, Facebodyspray? Maybe even Facefuneralservices. Now that’d be weird, your timeline posted on a tombstone. Am I onto a morbid money-maker here?



Facecast is collaboration between ABC News and Facebook, the first partnership of its kind and they aim to bring users news updates every weekday with each cast lasting approximately one minute. 

ABC described the report as: ‘a one-minute news update…(that) will give Facebook users a round-up of the day’s top stories and trending topics shot behind the scenes at ABC News headquarters in New York City’

They’re attempting to make it sound like an exclusive scoop for those who tune in. You’ll get behind the scenes footage of the news, presented in a low key manner because us folk on social media are obviously ‘cool’ enough for that. It doesn't look backstage. I can still see the news desk.


Facecast is hosted by ABC News’ David Muir and its first video has racked up over 60,000 views, 500 likes and over 100 comments already. It might not seem like so much, but it is early days for Facecast.

Here in the UK, I hadn't come across Facecast at all until I stumbled across the news of its inception on news sites. After watching the casts that have been uploaded already, it’s safe to say that they are currently tailored mainly to a US audience with a main topic of American Football players’ reaction to the Ferguson verdict.

Andy Mitchell, ABC’s director of news and global media partnerships commented on the new collaboration and said: “A newscast produced for the mobile use case is a great way to leverage Facebook’s platform and engage people in the journalism ABC News is known for.’

Compared to other endeavours by ABC news where they reached upwards of 10 million people with a question and answers interview concerning Ebola, Facecast really doesn't seem to have taken to water very well.




I personally really don’t grasp the necessity of needing a one minute news update somewhere on my Facebook or Twitter feed. Facebook already has a trending section which will, nine times out of ten, have all the most recent news listed in there already. But then again, if say for example BBC news launched a similar service with news focused on the UK, I'd probably watch it each day. It'd only last a minute anyway. 

Though, I still like to check news sites every morning with a cup of tea. Even that is making me feel old fashioned now – It’s not even a newspaper.


Tom has just graduated from University of East London in Creative and Professional Writing. He loves writing and is currently interning as a content writer hoping to go further. His other loves include Arnold Schwarzenegger films and his dog. Follow him @TomAtSMF

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Facecast Debuts On Facebook Reviewed by Tom Welby on Monday, December 08, 2014 Rating: 5
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