Why People Convert To Social Media
Are you looking to establish your business online?
Behind the success of social media lies a lot of questions, and the answers are more complex than one might think. Online networking has become the most popular way to communicate in today’s world, and this is due to factors such as ease of communication, meeting new people, growing successful businesses, and gaining knowledge generally.
Source: growingsocialmedia.com
With these reasons outlined above, it proves that social media has firmly marked its territory in today’s culture, especially in the business sense. Here is an in depth look at why people opt to embrace the phenomenon that is social media.
Establish a business online
Social media can be best utilised when you are promoting a business, and many have succeeded in becoming successful by devising an effective strategy online. Establishing a web presence allows more people to recognise your company, and in turn, this could result in more customers, and increased profits. It is not just small upcoming businesses who are thriving online, but big corporations are also prospering by using social media, and they often launch promotions and customer incentives via social media.
Promotions
Following on from the final point above, promotions are yet another reason to take advantage of social media. Whether this be promoting a business of your own, or taking advantage of promotions by other companies, this can be done well through social media. Often, firms that have active Twitter accounts will post promotions throughout the week, in order to please existing customers, whilst hoping that more recommendations will arise because of the generosity.
Source: graphicsfuel.com
Learning about others
Despite many people only portraying their good sides on social media, it is a place to get to know people quickly, as usually, users will fill their profile with interests, past jobs, future plans, and general hobbies. This can build good relations both in and out of working hours. From a business perspective, if you can humanise the conversation beyond the facts and figures of business, then you have more chance of receiving repeat custom.
Connect within the industry
Although the point of social media is to further your connections, and arrive on a global scale, it can also be used to communicate with other people who work in the same industry as yourself. This can spark new ideas, as other people may have a different perspective, and from this, you can broaden your horizons in a sphere that you thought you were an expert in.
There are those that are stuck in two minds about whether to launch themselves onto the social media platform, but in reality if you are looking to promote a business, then it is a no-brainer. Social media has proved to be an invaluable asset to many companies across the globe, and because of this we now live in an age where networking sites are the most popular way to communicate. Whether it be business or pleasure, social media is here to stay, and with the benefits it can bring, don’t be left behind in the stone age, sign up and promote yourself online.
There are those that are stuck in two minds about whether to launch themselves onto the social media platform, but in reality if you are looking to promote a business, then it is a no-brainer. Social media has proved to be an invaluable asset to many companies across the globe, and because of this we now live in an age where networking sites are the most popular way to communicate. Whether it be business or pleasure, social media is here to stay, and with the benefits it can bring, don’t be left behind in the stone age, sign up and promote yourself online.
Alex is an English Literature and Sociology undergraduate whose love for written word has led him to write about some obscure topics in his time. Currently a content writer at Social Media Frontiers, be sure to follow him @AlexSatSMF.
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Why People Convert To Social Media
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Thursday, June 05, 2014
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Reviewed by Unknown
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Thursday, June 05, 2014
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Unknown
Keeping you up to date on social media, digital marketing, apps, news & reviews. Social media, and digital marketing as a whole, are rapidly and constantly changing, adapting to new developments at an ever increasing rate. Just keeping up to date can be a nightmare. Our team of writers know their field, and keep an ear to the ground. We aim to keep you informed of all recent developments in the online world, and teach you a little something along the way. So whether you just want to stay connected, or gain some knowledge for yourself, the Social Songbird will keep on singing! More articles are posted every day so keep checking back! Join the discussion on Twitter - #SocialSongbird Or contact us directly - @SocialSongbird_
Entrepreneur, international speaker on Social Media Marketing. First one in the UK to write and speak in conferences about Twitter as a marketing tool. Consultant to Corporate Companies, Government Organizations, Marketing Managers and Business Owners.
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