YouTube to Add Offline Viewing for Videos on Mobile Devices - Social Songbird


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YouTube to Add Offline Viewing for Videos on Mobile Devices

YouTube has announced that it will launch a new feature on its mobile apps enabling viewers to watch videos even when they are offline. This feature will be available from November for mobile users – do you think it is a good move for the video sharing site?

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Currently YouTube does not allow users to download videos from its site, even though there are a number of third-party apps and browser extensions which are designed to let people do this. The new feature will let viewers add videos temporarily to their devices to store and watch, but only for a short period of time when they are not connected to the Internet.

The Official YouTube Partners & Creators Blog commented that this new feature came because “we’re always exploring ways to bring more viewers to your content. As part of this effort, later this year we’ll launch a new feature on YouTube’s mobile apps that will help reach fans – even when they’re not connected to the Internet”. This will allow fans to continue to listening to music when they previously wouldn’t have been able to, for instance when they are on the morning commute. This suggests a move to increase engagement on its mobile devices and follows other developments introduced earlier in the year. For instance, in August it made it possible for people to browse and explore video recommendations while another video is already streaming on YouTube’s mobile apps.

In June 2012, YouTube began experimenting with offline viewing by allowing users to watch pre-cached videos in an update to its Android app. YouTube distinguished between the new feature allowing users to watch precached videos and total downloading of videos because they required viewers to watch at least the first second of the video while they are online. There is also a distinction because with the new feature you will be able to watch videos without an Internet connection but you will not be able to keep them indefinitely. This seems to reflect the growing use of mobile devices to access social media, and the increase in new features specifically designed to complement smart phone use.

For now we will have to wait and see until the feature is released in November and further announcements are posted on the official YouTube Blog.

What do you think?

Would you use this new feature on YouTube? Do you already use a YouTube app on your mobile device?

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YouTube to Add Offline Viewing for Videos on Mobile Devices Reviewed by Anonymous on Tuesday, October 15, 2013 Rating: 5
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