Facebook Releases New Page Insights
Last week Facebook began rolling out its new Page Insights
to all users, an extension on the select few who were given access to the page
in June. The new and updated Page insights have built on highly requested
features and feedback from the select early users of the new Insights feature,
in order to provide a better feature to all Page Owners. This appears to have
been an active attempt by Facebook to try and simplify its platform for brands
and advertisers, helping administrators to understand how people are choosing
to engage with the content they publish.
First of all, Facebook is splitting up the People Talking
About This (PTAT) metric into separate elements: Page Likes, People Engaged
(the number of unique people who have clicked on, liked, commented on, or
shared your posts), Page tags and mentions, Page check-ins and other
interactions on a Page. The Virality metric was also renamed Engagement rate
and now includes clicks as part of its measurements in order to help admins better
gauge overall post quality.
Facebook have also introduced tools to publish better
content on its Insights page. They have created a post-specific score card, so
that marketers can evaluate positive and negative metrics side-by-side for each
post. By positive interactions they mean all likes, comments, shares and
clicks. On the other hand, negative interactions are when someone chooses to
hide a post, hide all posts, report as spam, or unlike the page. This will help
advertisers or brands to see how users are engaging with their posts.
The new Insights page also allows you to see information
about how people are interacting with your page. It now allows you to see not
only who you’ve reached – but also who you’ve engaged. This helps Page
administrators to identify how content resonates with different audiences and
allows them to make more informed decisions about their Page content and
strategy.
Facebook is keen to introduce these changes because they
want to make sure that brands are reaching the right audience on Facebook,
giving them more of an incentive to post and advertise on the network and
increasing revenue. Facebook is still keen to generate feedback from its users so they have left the option to 'Send Feedback' if you don't like one or more of the changes.
What do you think?
Do you think the new Facebook Insights page will be a benefit to small businesses?
Facebook Releases New Page Insights
Reviewed by Anonymous
on
Thursday, October 17, 2013
Rating:
Reviewed by Anonymous
on
Thursday, October 17, 2013
Rating:
Anonymous
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