NHS Employers Unlease New Social Media Guidance
A published guidance called ‘HR and social media in the NHS’ has been published by the NHS Employers organisation as they hope to promote social media in order to make the health service more effective.
The report discusses what elements of social media can support high quality care for patients. With social media’s help, patients can be better equipped to find good information online.
Social media would allow the NHS to understand developments in staff and/or patient situations sooner and with more ease. Also, the use of it would lead to a stronger relationship between staff and the public.
Director of the NHS Employers organisation, Dean Royles, said: “I believe 2013 will be the year when the NHS significantly changes its view of social media. A tipping point has been reached and people throughout the NHS are recognising that the positive benefits of social media far outweigh its risks.”
“I know some people have concerns about confidentially and
reputational issues. In the NHS it isn't social media itself that's the issue, but the need for greatly clarity on professional behaviour and confidentiality combined with a more permissive approach in organisational policies encouraging staff to use social media safely. I hope our new guidance helps many organisations find that clarity.” “The NHS more than ever before wants to promote a culture where people can raise issues and be heard. Social media can be an important barometer of emerging issues, opinions and concerns, and we have a duty to listen and get involved.”
Founder of #NHSSM (NHS social media) and contributor of the new guidance said that: "The NHS staff of tomorrow will all use the internet to improve their work. Many will have been educated by the UK’s schools, colleges and universities who will have provided online modules, revision apps and helpful multimedia.”
“Collectively these future staff will demand and expect to use social media in their jobs. Human resources in the NHS has to come to terms with this and help lay the foundations for staff to use social media to improve their work."
“Currently, guidelines in the NHS for use of social media suggest 'if you wouldn't say it in the canteen, don't type it'.
Do you think this guidance is a good idea?
Let us know your thoughts in the comments below or via Twitter.
Daniel Barr
Follow us @SocialMediaF & @DanielAtSMF
www.socialmediafrontiers.com
NHS Employers Unlease New Social Media Guidance
Reviewed by Unknown
on
Friday, January 18, 2013
Rating:
Reviewed by Unknown
on
Friday, January 18, 2013
Rating:
Unknown
Keeping you up to date on social media, digital marketing, apps, news & reviews. Social media, and digital marketing as a whole, are rapidly and constantly changing, adapting to new developments at an ever increasing rate. Just keeping up to date can be a nightmare. Our team of writers know their field, and keep an ear to the ground. We aim to keep you informed of all recent developments in the online world, and teach you a little something along the way. So whether you just want to stay connected, or gain some knowledge for yourself, the Social Songbird will keep on singing! More articles are posted every day so keep checking back! Join the discussion on Twitter - #SocialSongbird Or contact us directly - @SocialSongbird_
Entrepreneur, international speaker on Social Media Marketing. First one in the UK to write and speak in conferences about Twitter as a marketing tool. Consultant to Corporate Companies, Government Organizations, Marketing Managers and Business Owners.
Aspiring novelist with a passion for fantasy and crime thrillers. He hopes to one day drop that 'aspiring' prefix. He started as a writer and soon after he was made Executive Editor and Manager of the team at Social Songbird. A position he held for 5 years.
Adrienne is a passionate writer with experience in editing, content creation, and social media marketing. She’s a lover of animals, helping others improve their writing, and 2000s pop culture.
Musician, audio technician, professional tutor and a Cambridge university English student. Interested in writing, politics and obsessed with reading.
Recently graduated with a BA in English Literature from the University of Exeter, and he is about to study an MA in Journalism at the University of Sheffield. He is an aspiring journalist and novelist; in his free time he enjoys playing chess, listening to music and taking long walks through nature.
Lucy is an undergraduate BSc Politics and International Relations student at the London School of Economics and Political Science.
Anna Coopey is a 4th year UG student in Classics at the University of St Andrews in Scotland. She is a keen writer and researcher on a number of topics, varying from Modern Greek literature to revolutionary theory.
Ellie is a recent BA English Literature graduate and aspiring publisher with a passion for writing. Her favourite pastimes include reading and shopping.