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A Beginner’s Guide For Businesses On YouTube



Video marketing is one of the best ways to promote your business. A well constructed video is far more likely to go viral than a picture or a tweet. People are also more inclined to watch a video than read an article or a blog, as it requires less effort on their part and is generally more diverting.

YouTube is the most popular video hosting site online by far. YouTube’s popularity is due largely to its clear layout and ease of use. YouTube provides numerous features to help businesses market their products through video advertising. Also, now that YouTube is owned by Google, it can be accessed through a business’ Google Plus account.



1. Create Your Channel:
  • Use a unique URL and user name, both of which are relevant to your business
  • Choose an interesting and relevant background
  • Place Links to your website, Twitter, Facebook and other social media accounts clearly on your page
  • Make the Subscribe button as obvious as possible.
2. Create Your Content:

Once you’ve set up a channel, you can begin uploading content immediately. As long as you make sure that the videos you upload are interesting and relevant, then the possibilities are endless. Here are a few examples:
  • Presentations of products
  • Interviews with staff and experts
  • Tour the office
  • A video explaining your product
  • A customer testimonial.
When it comes to content, you are only limited by your own imagination.

3. Upload and Perfect your Content:

A YouTube video can be posted on almost any internet page. Post introduction videos on your website, explaining what your company does.

Post videos on Facebook or Google Plus to promote your company, or a new product or campaign.
YouTube allows you to place Annotations and Call-to-Action Overlays on your videos. These features can instantly link viewers to sites relevant to the subject of your video.



4. Interact with Other YouTube Users:

Subscribe to other channels, such as those of experts and leaders in your industry. Post relevant videos from other channels on your websites.

Invite customers to post videos about your product with competitions and questions, for example: “What’s the most interesting use you have found for our product?”

Comment on videos and answer comments on yours. You could even answer frequently asked questions with an explanatory video.

5. Monitor your Channel:

The ‘Analytics’ Tab is immediately accessible on your channel. It is a brilliant tool which registers how many views your videos are getting, and from what demographics.

Perhaps more importantly, Analytics monitors how much engagement your videos are getting: likes, favourites and subscriptions to your channel.

If a video is doing well you can create a Playlist: a series of videos relating to each other. If a video is not doing well, you can promote it if it is important, or delete it if it is not.

Tell us how you promote your business on YouTube.

Contact us on Twitter or leave your comments below.

Will Sigsworth

Follow us @SocialMediaF & @WillAtSMF

www.socialmediafrontiers.com
A Beginner’s Guide For Businesses On YouTube Reviewed by Unknown on Thursday, October 25, 2012 Rating: 5
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