Microsoft + Facebook Taking the Search Engine to a Whole New Level
4wirestudio.com |
Search algorithms have used machine learning and artificial intelligence to predict which of the billions of pages on the Internet might be most relevant to your search.
Google has spent so much
time, money and effort trying to make their search engine the most
accurate when searching on it, but what do people really care about when
they look for information?
What really makes a search result the most accurate or best of all online?
Microsoft
Bing is revamping its search engine to include a sidebar to enable you
to obtain recommendations from users of Facebook when making a search on
Bing. It is not just Facebook but they are planning to include many
other networks.
Bing will be able to deliver results based on what your trusted sources of information (your friends and acquaintances) think.
They have made this move following the fact that "90% of people consult with a friend or expert before making a decision"
The
sidebar appears on the right-hand side of all searches, so when you do a
search Bing will suggest "Friends Who Might Know" about the topic based
on the information in their Facebook, Likes, profile information,
photos, etc.
This move takes searching online to a whole new
level, you don't just rely on the information found about it because it
seems to be the most popular or the most visited, but you are able to
see who in your network may have a recommendation, a suggestion or the
expertise to guide you on your search, based on their own experience and
knowledge.
This will push companies to increase the quality of
their customer experience, customer retention, the influence they have
on social networks to gain more recommendations and to put even more
effort to grow their brand awareness.
This is only one more step
forward to what the future seems to look like when bringing social
networks to search engine rankings and optimization.
Microsoft + Facebook Taking the Search Engine to a Whole New Level
Reviewed by Anonymous
on
Wednesday, May 16, 2012
Rating: