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The Premier League Team With The Most Fake Followers

·         Just over one third (36%) of internet users are Premier League fans.
·         44% of fans check Twitter for sports content at least once a day.
·         19.1% of fans use Twitter as their main source of football news.
·         Liverpool F.C. is the Premier League team with the MOST fake followers – at 43.10%.
·         Wolverhampton Wanderers F.C. is the Premier League team with the LEAST fake followers.

According to Media Chain in the report Navigating the Next Generation Fan: How Football is Social, just over one third (36%) of internet users are Premier League fans and in today’s current climate, much of their interaction is through social media.

Of course, Twitter was perhaps the first social media platform to make it big in football; its reactive nature suiting the fast-paced, dramatic world of the beautiful game to a tee.

However, research has found that several factors, such as the rise in fake news, spam, bots and propaganda, across social media channels has seen Twitter’s dominance in the world of football decline in recent months – and it’s easy to see why.
Livefootballtickets.com conducted an experiment to find out the average number of fake followers* found per the Twitter account of current Premier League teams, to identify which account is the most susceptible to inauthentic followers.

To achieve this, Livefootballtickets inserted the Twitter handle of each team into the Fake Followers Audit** tool on SparkToro (created by Moz founder, Rand Fishkin) to analyse the results***.  

Livefootballtickets discovered an average 43.1% of accounts/individuals that follow Liverpool F.C. are fake – the highest total of all Premier League teams analysed. Pipping Manchester United F.C. (42%) and Arsenal F.C. (40.5%) to the post.

Other Premier League teams with a high infiltration of fake followers include Brighton & Hove Albion Football Club (38.5%) and The Terriers, Huddersfield Town A.F.C. (37%.)

Even some of the biggest clubs can’t escape suspect activity. The Blues (Chelsea F.C.) have a fake following averaging 36.7%, while Man City F.C. loom close behind with 36.4%.  

Spurs rank 8th in the table at an average 36.3%.

Alternatively, Wolverhampton Wanderers F.C. were found to have the lowest average number of fake followers – at 27.9%. Just above the Wolves, maintaining a low average of inauthentic accounts, is Newcastle United F.C. (29.1%), Southampton F.C. (29.6%) and Leicester City F.C. with 29.7%.

Stefan Balkenende, a spokesperson from Livefootballtickets.com comments:
“With the world like it is today, it’s no wonder we are beginning to approach social media in a cautious manner.
My advice to footie fans is this: it’s right to think smart about social media, our experiment proves it, but don’t let it make you feel like you can’t engage with your team and fellow fans on platforms like Twitter. Social media is a fantastic space to stay informed on all things football; be it scores, transfers or the sackings of your favourite players and managers!
If you are concerned about the activity you are exposed to, check your settings and privacy section. Taking Twitter as an example, you can mute people who don’t have a default profile photo, who haven’t confirmed their email and their phone number. This won’t hide all inauthentic accounts, but it might help slim down the chances of coming across suspect activity.”
*This tool defines “fake followers” as accounts that are unreachable (either because they’re spam, bots, propaganda, etc. or because they’re no longer active on Twitter.)

**How the fake follower audit works: each audit analyses a sample of 2,000 random accounts that follow {insert Twitter handle), then looks at 25+ factors correlated with spam/bot/low quality accounts. None of these, alone, indicate a spam/bot/low quality account; but, when many factors are present, there’s a strong correlation with low quality. Factors like Display Name, Tweet Language and Over Sharing, for example.

***Bearing in mind the data is live, Livefootballtickets extracted figures from 02/04/2019.

Life Football Tickets

The Premier League Team With The Most Fake Followers Reviewed by Mili Ponce on Friday, April 12, 2019 Rating: 5

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