Facebook Unveil New Music Focused Features Including Lip Sync Live
In recent times we have seen Facebook make substantial
efforts to expand their portfolio beyond basic social networking, delving into
the fast-rising medium of video in a bid to rival the streaming giants like
YouTube. This week however their announcement focused not on video but instead
on music; which comes as no real surprise given how the two often go
hand-in-hand.
In an announcement posted to the Facebook Newsroom on June 5th,
Tamara Hrivnak, Head of Music Business Development & Partnerships,
and Fred Beteille, Head of Product, Music & Rights, told readers,
“We’ve been partnering with music companies around the world to bring music to
more experiences on Facebook. Today we’re announcing new ways for people to
express themselves with music in their posts, including a new feature, Lip Sync
Live.”
There was little detail given as to what form many of these
new features may take, other than testing new ways of adding music to videos
and other posts. In fact the only specifics given relate to the Lip Sync Live
feature, which does exactly what you would expect from the name.
“We’re starting to roll out Lip Sync Live, which lets you
lip sync to songs from forever favorites like “Welcome to The Jungle” by Guns
N’ Roses to new hits like “Havana” by Camila Cabello,” read the announcement, “With
Lip Sync Live, you can express yourself with music from a variety of genres in
real time. So whether you prefer songs like “Happier” by Ed Sheeran or “God’s
Plan” by Drake, Lip Sync Live lets you bring friends and family into
spontaneous musical moments.
“To try it out, choose the Lip Sync Live option when
starting your Live video. After selecting a song from the song list, you can
also add a description and customize your video with masks or a background.”
When broadcasting with Lip Sync Live, friends will see the
artist and song highlighted on the video and can tap to easily follow the artist
on Facebook.
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Facebook Unveil New Music Focused Features Including Lip Sync Live
Reviewed by Unknown
on
Thursday, June 07, 2018
Rating:
Reviewed by Unknown
on
Thursday, June 07, 2018
Rating:
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