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Facebook Unveil New Music Focused Features Including Lip Sync Live

In recent times we have seen Facebook make substantial efforts to expand their portfolio beyond basic social networking, delving into the fast-rising medium of video in a bid to rival the streaming giants like YouTube. This week however their announcement focused not on video but instead on music; which comes as no real surprise given how the two often go hand-in-hand.

In an announcement posted to the Facebook Newsroom on June 5th, Tamara Hrivnak, Head of Music Business Development & Partnerships, and Fred Beteille, Head of Product, Music & Rights, told readers, “We’ve been partnering with music companies around the world to bring music to more experiences on Facebook. Today we’re announcing new ways for people to express themselves with music in their posts, including a new feature, Lip Sync Live.”

There was little detail given as to what form many of these new features may take, other than testing new ways of adding music to videos and other posts. In fact the only specifics given relate to the Lip Sync Live feature, which does exactly what you would expect from the name.

“We’re starting to roll out Lip Sync Live, which lets you lip sync to songs from forever favorites like “Welcome to The Jungle” by Guns N’ Roses to new hits like “Havana” by Camila Cabello,” read the announcement, “With Lip Sync Live, you can express yourself with music from a variety of genres in real time. So whether you prefer songs like “Happier” by Ed Sheeran or “God’s Plan” by Drake, Lip Sync Live lets you bring friends and family into spontaneous musical moments.

“To try it out, choose the Lip Sync Live option when starting your Live video. After selecting a song from the song list, you can also add a description and customize your video with masks or a background.”

When broadcasting with Lip Sync Live, friends will see the artist and song highlighted on the video and can tap to easily follow the artist on Facebook.

Sam is an aspiring novelist with a passion for fantasy and crime thrillers. Currently working as Editor of Social Songbird, he hopes to one day drop that 'aspiring' prefix. Follow him @Songbird_Sam

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Facebook Unveil New Music Focused Features Including Lip Sync Live Reviewed by Unknown on Thursday, June 07, 2018 Rating: 5

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