YouTube Launch Pilot Program Intended to Reduce False-Positives in Demonetisation System
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| Img: Esther Vargas |
YouTube have had a fair amount of trouble stemming from
their advertising and monetisation policies as of late. It all began when ads
for countless branded products and services sprang up alongside racist,
extremist, or otherwise inappropriate content hosted on the platform. Said
brands began to pull their advertisements en masse and so YouTube implemented a
new set of guidelines to fix the issue; however these new guidelines drew the
ire of users for flagging perfectly innocent content as harmful and
subsequently demonetising the videos in question. Once again YouTube were forced to implement updates to resolve the issue, and
now they’re taking that one step further with the introduction of a brand new ‘Self
Certification’ system which they are hoping will help to finally resolve the
issue.
As part of a wider update on the company’s priorities for the year ahead, company chief
Susan Wojcicki announced the launch of the pilot scheme, which will be tested
by a select group of creators. The new system will ask creators to provide “specific
information about what’s in their video as it relates to [YouTube’s]
advertiser-friendly guidelines”. Basically if you know that your video contains
material that may be flagged as inappropriate by YouTube’s algorithms, but feel
this would be unjust, you can notify the company of this in advance and are
thereby less likely to have your video demonetised.
Algorithms and human review will of course still have a role
to play in the identification of inappropriate content, as the company acknowledges
that some dishonest individuals may lie about or downplay the harmful nature of
their videos.
“In an ideal world,” said Ms Wojcicki, “we’ll eventually get
to a state where creators across the platform are able to accurately represent
what’s in their videos so that their insights, combined with those of our
algorithmic classifiers and human reviewers, will make the monetization process
much smoother with fewer false positive demonetizations.”
More information regarding the pilot system and what exactly
it will entail can be found in the sneak peak below - released by YouTube
earlier this month.
Sam
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YouTube Launch Pilot Program Intended to Reduce False-Positives in Demonetisation System
Reviewed by Unknown
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Wednesday, April 18, 2018
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Reviewed by Unknown
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Wednesday, April 18, 2018
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