Users Will Soon Be Able to Follow Hashtags on Instagram
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| Img: Screenshot - Pippa Akram |
Last week, social media consultant Pippa Akram (@Social_Pip) took to Twitter to share
a screenshot of an as-yet-undiscovered update to the Instagram app, which was apparently
being trialled unbeknownst to many on a few select accounts.
The update in question, first reported by The Next Web, allows users to follow individual hashtags rather than just
accounts on the Instagram platform. While this may seem like a minor addition
it is sure to prove useful for those with an interest in more-niche topics, as
well as journalists and other researchers looking for information and imagery
relating to a particular subject.
Ok this is new. What does this do @SimonSocialMM @BizPaul @NatalieTFG any ideas? I've followed 2 but can't find what that means!! pic.twitter.com/LlCBk4Wmfv— Pippa Akram (@Social_Pip) 9 November 2017
Having said that the update will likely be enjoyed by users
from all walks of life, as Instagram have been criticised of late for the
manner in which their algorithms prioritise content, which this additional avenue
of ‘following’ may go some way towards alleviating as it allows users to better
tailor their feeds to their own interests.
It is worth noting however that given the popularity of some
hashtags, if you were to follow the entire thing your feed would soon be drowned
in such content, which likely motivated Instagram’s decision to limit the
feature to “top posts and recent stories” as indicated by the tooltip within Ms
Akram’s screenshot.
There is no word as yet on any official release date for the
additional function, with Instagram themselves declining to comment, and the
feature remains visible on just a small number of accounts (my own
unfortunately not included). We will however endeavour to keep you updated as
more news emerges.
Sam
is an aspiring novelist with a passion for fantasy and crime thrillers.
Currently working as Editor of Social Songbird, he hopes to one day drop that
'aspiring' prefix. Follow him @Songbird_Sam
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Users Will Soon Be Able to Follow Hashtags on Instagram
Reviewed by Unknown
on
Friday, November 17, 2017
Rating:
Reviewed by Unknown
on
Friday, November 17, 2017
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Aspiring novelist with a passion for fantasy and crime thrillers. He hopes to one day drop that 'aspiring' prefix. He started as a writer and soon after he was made Executive Editor and Manager of the team at Social Songbird. A position he held for 5 years.
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