YouTube Gaming Ditches Paid Channels in Favour of Expanded Sponsorship Model
This past Tuesday, YouTube announced via blog post that they will be ending their paid channels service which first
launched back in 2013 to somewhat limited success. Less than 1% of creators use
the service today, so YouTube have finally accepted that it may be time to pull
the plug, but of course they are now offering an alternative of sorts to
content creators producing videos for their YouTube Gaming arm.
 |
| Img: YouTube Gaming |
This alternative comes in the form of an expansion of the
company’s sponsorships programme, whereby users can purchase digital goods such
as custom badges and emoji directly from their favourite channels/creators via
monthly recurring payments of $4.99 USD. This offers fans a chance to support
their favourite gamers while feeling like they’re getting something of value in
return.
The custom badges allow sponsors to stand out from the crowd
when engaging with creators and other fans via the live chat function, while
the creator-designed emoji serve to brighten up the dialogue in a way that
makes sense for the channel in question. The more sponsors a channel gains, the
more of these emoji they are able to offer.
The benefits of signing up to a sponsorship programme extend
further than a simple badge or emoji however, as appealing as they may be. Sponsors
will also get access to an exclusive sponsor-only chat and immunity from ‘slow
mode’ (a feature which limits how often any given user can post on a live
chat). On top of that, creators will be able to offer additional benefits via
third-party services, meaning the perks on offer could soon become highly diverse
across different channels.
Early tests of the sponsorship model for YouTube Gaming
channels have looked promising. The company included in their blog post
announcing the change that, “GameAttack makes
most of their channel revenue via sponsorships and Super Chat. Rocket Beans earned
1,500 sponsors in their first day. And ONE_shot_GURL’s monthly celebratory wall of sponsors is getting so full, it’s running out of room.”
To be eligible for Sponsorships on YouTube Gaming, you have
to meet these requirements:
- You have a “Gaming” channel
- Your channel is enabled for live streaming
- Your channel is monetized
- Your channel has over 1,000 subscribers
- You are over 18 years old
- You are located in one of the available locations
- You are in compliance with our terms and policies
Sponsorships for non-gaming channels are currently in a
closed beta stage, but interested parties can sign up here to try it out.
Sam
is an aspiring novelist with a passion for fantasy and crime thrillers.
Currently working as Editor of Social Songbird, he hopes to one day drop that
'aspiring' prefix. Follow him @Songbird_Sam
Contact
us on Twitter,
on Facebook, or
leave your comments below. To find out about social media training or
management why not take a look at our website for more info: TheSMFGroup.com
YouTube Gaming Ditches Paid Channels in Favour of Expanded Sponsorship Model
Reviewed by Unknown
on
Friday, September 22, 2017
Rating:
Reviewed by Unknown
on
Friday, September 22, 2017
Rating:
Unknown
Keeping you up to date on social media, digital marketing, apps, news & reviews. Social media, and digital marketing as a whole, are rapidly and constantly changing, adapting to new developments at an ever increasing rate. Just keeping up to date can be a nightmare. Our team of writers know their field, and keep an ear to the ground. We aim to keep you informed of all recent developments in the online world, and teach you a little something along the way. So whether you just want to stay connected, or gain some knowledge for yourself, the Social Songbird will keep on singing! More articles are posted every day so keep checking back! Join the discussion on Twitter - #SocialSongbird Or contact us directly - @SocialSongbird_
Entrepreneur, international speaker on Social Media Marketing. First one in the UK to write and speak in conferences about Twitter as a marketing tool. Consultant to Corporate Companies, Government Organizations, Marketing Managers and Business Owners.
Aspiring novelist with a passion for fantasy and crime thrillers. He hopes to one day drop that 'aspiring' prefix. He started as a writer and soon after he was made Executive Editor and Manager of the team at Social Songbird. A position he held for 5 years.
Adrienne is a passionate writer with experience in editing, content creation, and social media marketing. She’s a lover of animals, helping others improve their writing, and 2000s pop culture.
Musician, audio technician, professional tutor and a Cambridge university English student. Interested in writing, politics and obsessed with reading.
Recently graduated with a BA in English Literature from the University of Exeter, and he is about to study an MA in Journalism at the University of Sheffield. He is an aspiring journalist and novelist; in his free time he enjoys playing chess, listening to music and taking long walks through nature.
Lucy is an undergraduate BSc Politics and International Relations student at the London School of Economics and Political Science.
Anna Coopey is a 4th year UG student in Classics at the University of St Andrews in Scotland. She is a keen writer and researcher on a number of topics, varying from Modern Greek literature to revolutionary theory.
Ellie is a recent BA English Literature graduate and aspiring publisher with a passion for writing. Her favourite pastimes include reading and shopping.