Facebook Messenger Ads are Rolling out Worldwide
Alongside Whatsapp, Facebook Messenger is the world's most popular messaging app with over 1.2 billion monthly users. In the six years that it's acted as a standalone application, an array of new features have been introduced, and now its parent company is looking to monetise it by making ads available around the world.
Facebook initially ran tests with Messenger homepage ads back in January where the area was limited to just Australia and Thailand. When those tests proved to be successful, the company decided it was worth rolling out a beta test on a global scale.
The ads will to start appear on the home tab of a small percentage of people's Messenger apps in the next month. By pressing them, they will either be directed to an off-platform location related to the advertisement or it will open up a message with the company. According to TechCrunch, where these ads appear in people's inbox "depends on how many threads a user has, the size of their phone's physical screen and the pixel density of the display".
Initially, the advertisements will be restricted to a small group of companies that were able to purchase space when the option became available earlier this week, but there will be opportunities for plenty more to become involved over the coming weeks.
"Expect Facebook to roll these out slowly, as they normally do, but integrate payments and M, which is what makes the Messenger platform specials," says ads expert Dennis Yu, referring to Messenger's ability to make purchases through the in-app payment system as well as the M artificial intelligence assistant. Thist is able to make recommendations when your messages indicate you're considering buying something, a function that would work well with the addition of more ad content.
The arrival of ads in Messenger is likely to be a source of controversy among users. They're particularly large in size, dominating most of the screen despite not being the intended focus of the app, and are distracting for people who have never taken an interest in the ads that Facebook shares.
How successful these advertisements will be for the company is currently unknown, but if they're eventually set to reach over 1.2 billion users, it's likely that they'll be a useful source of revenue for Facebook no matter whether the traffic is high or low. Let's just hope that the apps userbase learns to love them.
James
is a passionate scriptwriter and reluctant poet with a talent for the
dystopian. When he’s not staying up late watching the Simpsons he’s beating the
world at Mario Kart, always with a glass of wine in hand. You can expect to
find his ramblings about music and life at @Songbird_James
Contact
us on Twitter,
on Facebook, or
leave your comments below. To find out about social media training or
management why not take a look at our website for more info: TheSMFGroup.com
Facebook Messenger Ads are Rolling out Worldwide
Reviewed by Unknown
on
Thursday, July 13, 2017
Rating:
Reviewed by Unknown
on
Thursday, July 13, 2017
Rating:
Unknown
Keeping you up to date on social media, digital marketing, apps, news & reviews. Social media, and digital marketing as a whole, are rapidly and constantly changing, adapting to new developments at an ever increasing rate. Just keeping up to date can be a nightmare. Our team of writers know their field, and keep an ear to the ground. We aim to keep you informed of all recent developments in the online world, and teach you a little something along the way. So whether you just want to stay connected, or gain some knowledge for yourself, the Social Songbird will keep on singing! More articles are posted every day so keep checking back! Join the discussion on Twitter - #SocialSongbird Or contact us directly - @SocialSongbird_
Entrepreneur, international speaker on Social Media Marketing. First one in the UK to write and speak in conferences about Twitter as a marketing tool. Consultant to Corporate Companies, Government Organizations, Marketing Managers and Business Owners.
Aspiring novelist with a passion for fantasy and crime thrillers. He hopes to one day drop that 'aspiring' prefix. He started as a writer and soon after he was made Executive Editor and Manager of the team at Social Songbird. A position he held for 5 years.
Adrienne is a passionate writer with experience in editing, content creation, and social media marketing. She’s a lover of animals, helping others improve their writing, and 2000s pop culture.
Musician, audio technician, professional tutor and a Cambridge university English student. Interested in writing, politics and obsessed with reading.
Recently graduated with a BA in English Literature from the University of Exeter, and he is about to study an MA in Journalism at the University of Sheffield. He is an aspiring journalist and novelist; in his free time he enjoys playing chess, listening to music and taking long walks through nature.
Lucy is an undergraduate BSc Politics and International Relations student at the London School of Economics and Political Science.
Anna Coopey is a 4th year UG student in Classics at the University of St Andrews in Scotland. She is a keen writer and researcher on a number of topics, varying from Modern Greek literature to revolutionary theory.
Ellie is a recent BA English Literature graduate and aspiring publisher with a passion for writing. Her favourite pastimes include reading and shopping.