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Pantone Colour Guide Now Caters to New Designers

Pantone may have started out as a printing company, but they're best known for their colour guides that has, for years, enabled designers and graphic designers to keep colour consistent regardless of equipment. Known as the Pantone Colour Guide, it was released as a fan deck made out of thin cardboard sheets.

On each sheet, one would find various shades of the same colour, from dark to light. Identifying colours using Pantone's standardized system made manufacturing much easier as it meant things would stay consistent regardless of location or communication. It became widely-known as the Pantone Colour Matching System.

For established customers, at least one Pantone Colour Guide is an essential purchase, one that any reputable designer will have with them during a consult. However, for fresh designers (young or new to the scene), shelling out anywhere from $100-$800 for a swatch is simply not reasonable. It is a big ticket item, one that will need to be replaced in about a year. If an old edition is used, keep in mind that the ink fades over time and, depending on the kind of paper used (coated, uncoated, or matte), it can cause color variance with age.

To meet this need, MyPantone was conceived in 2009 as a pocket version of their essential fan decks. It gave access to quite a few different colour options, including Colour Guides that would have fetched quite a pretty penny had they been purchased as hard copies. This didn't meet the needs of up-and-coming designers who have grown up with cell phones in hand and internet on the mind.

Suffice it to say, the whole idea of a paper fan of colours are a bit outdated. Pantone has found a way to stay relevant and keep their track record of reliability. With outside help from agency Rokkan Los Angeles, Pantone Studio is the next new app for phone-dependent designers.

Pantone Studio is free to download with an optional subscription service to gain access to more features. Costing $7.99 per month or $59.99 for a year, subscribers can enjoy access to all Pantone colours, new ones are added automatically, and some specially-made features which appeal to non-traditional designers (fashion, digital, photographers).

One such tool is the ability to capture a colour found in the real world and translate it into Pantone terminology, - RGB, CMYK, and Hex - thereby creating a categorical colour and palette. Once your special Pantone colour or palette is created, it can then be uploaded into the Adobe Digital Cloud and Photoshop. This revolutionises the way colour can be translated into design, regardless of field.

Users will find that Pantone hasn't skimped on their new app, including research, articles, and trend reports sourced from the Pantone Color Institute. Colours are shareable over social media, and users can browse others' colours palettes. A fun add-on is the ability to see a colour/palette applied to graphics, interiors, typography, and even 3D papers or fabrics to really test the waters. With the last couple options, you can move them around to see how the colour changes in the light.

With the input of 2,000 designers from various fields, mostly Millennials, the Studio app aims to fill the hole in the design world. According to Nicholas Bazarian, Pantone Studio project manager, the app is "all about making it easy and accessible for designers to learn."

Currently, the app is only available for iOS users, although Pantone has future plans to make it available across other platforms. Ideally, in order to become digital, Pantone hopes to become a software developer.

Jacqui Litvan, wielding a bachelor's degree in English, strives to create a world of fantasy amidst the ever-changing landscape of military life. Attempting to become a writer, she fuels herself with coffee (working as a barista) and music (spending free time as a raver). Follow her @Songbird_Jacqui

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Pantone Colour Guide Now Caters to New Designers Reviewed by Unknown on Monday, August 08, 2016 Rating: 5

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