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Real-Life Pinning Blurs the Line Between Pinterest and Life

Out in the real world, heels striking pavement and smart phone in hand (or within close reach), has modern woman finally stumbled upon a way to pin real-life?

Mifdesign Antenna
Advertising agency DM9DDB has created a physical Pinterest pin, seemingly plucked from its virtual constraints and casually placed, to test its applications off the online board. Based in Brazil, DM9DDB tested their creation in Brazilian furniture store Tok&Stok. Attaching the unmistakable red pin to every item available for purchase, shoppers were encouraged to pin to their personal boards while browsing.

Its design is simple enough, as it always was, a red thumbtack with Pinterest's trademark cursive font scrawled on top. The tricky part for designers was working out how to set up successful pinning whilst juggling multiple people, devices, and items. First off, shoppers must download the PinList app in order to access their Pinterest profile. The next component, the real-world pin, runs on an internal circuit and lithium battery, and is able to connect to Pinterest using a Bluetooth low energy (BLE) board. Upon pushing a real-life pin, a signal is sent out to the device via BLE which, via PinList, pins the item to a user's board. Thanks to good design, the app does not need to be open to work, nor do users need to pair their device over Bluetooth to use the physical pins. Phones can even be on standby and still convey virtual pins.

Personally, this would revolutionize my shopping experience. Pins can be placed in virtually every type of store imaginable and benefit the online community of Pinners. Hopefully, this technology will become more readily available as word of the Tok&Stok run gets out.

Jacqui Litvan, wielding a bachelor's degree in English, strives to create a world of fantasy amidst the ever-changing landscape of military life. Attempting to become a writer, she fuels herself with coffee (working as a barista) and music (spending free time as a raver). Follow her @Songbird_Jacqui

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Real-Life Pinning Blurs the Line Between Pinterest and Life Reviewed by Unknown on Wednesday, June 08, 2016 Rating: 5

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