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Call of Duty Recruits a Chatbot for Facebook Promotion

Venture Beat
Activision's marketing approach is getting weird. In order to promote the latest Call of Duty game, Call of Duty: Infinite Warfare, they've added chatbots to the Facebook arm of their promotional campaign. For this, they've created a Messenger chat, which they've called a "secure comms channel".

A video on Twitter directs users to the page, which then places them in conversation with Lt. Reyes (or Cpl. Rodriguez now). The idea is that by conversing with the chatbot, you can investigate the narrative of the game and receive real time responses. Those who figured out all the clues were rewarded with a trailer for the upcoming game.

It's an interesting method of world-building which we may well start seeing more of in the future. Reyes and Rodriguez are both characters in the game, so this scheme allowed Activision to grant players an early introduction to them, a chance to know about more about them and their role in the plot before the title actually drops in November.

In the first 24 hours, 6 million people logged on to talk to Reyes, which isn't all that surprising given that the franchise is one of the most successful in gaming history. As well as Twitter, the chatbot was also advertised on the 'Nuk3town' multiplayer map in Call of Duty: Black Ops III, which was the best selling game of last year.

Callum is a film school graduate who is now making a name for himself as a journalist and content writer. His vices include flat whites and 90s hip-hop. Follow him @Songbird_Callum

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Call of Duty Recruits a Chatbot for Facebook Promotion Reviewed by Unknown on Thursday, May 05, 2016 Rating: 5

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