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YouTube Branches Out into the Asian Market

The problem with a lot of social media platforms is that, despite purporting to have a global mindset, they are very western. It's an issue which we've written about before, but it seems like most platforms are more interested in simply extending their reach to other countries, rather than increasing their actual international appeal. Well, leave it to YouTube to lead the charge.

The video sharing behemoth is making a big push into Asia, but they're doing it with a level head. YouTube has been freely available in Sri Lanka and Nepal for quite some time now, but now both countries have been given unique, dedicated home pages. This will mean that Nepali and Sri Lankan users will see the most nationally relevant videos before anything else. More interestingly, they've also brought YouTube to Pakistan, dedicated home page included, despite the fact that YouTube was banned in Pakistan in 2012, and still is.

This was due to their refusal to take down a video which featured a depiction of the Prophet Mohammed. Evidently the ban is likely to get lifted soon, otherwise this action would have been even more questionable. If they want Pakistan to play ball, they'll need to take another look at local removal requests, but the move towards dedicated national homepages suggests that that's the kind of mindset they're in anyway.

You might be wondering why Google and YouTube have set their sights on Asia, and specifically those 3 countries. Music has a lot to do with it, YouTube is the best platform on the internet for localised music sharing, and a lot of small bands and artists rely heavily on it for their promotion. The issue is, as popular as their stuff might be overseas, it might not garner them much local attention which they will obviously need if they want to book shows and sell physical material.

What this demonstrates, more than anything else, is that the diverse range of material that YouTube has been offering for years is finally staking a claim on the rest of the world. It's easy to take that diversity for granted here in the west, where it's all freely available, but often people in the countries the videos originated from won't have any kind of access to them. Expect this migration eastward to continue exponentially.

Callum is a film school graduate who is now making a name for himself as a journalist and content writer. His vices include flat whites and 90s hip-hop. Follow him @CallumAtSMF

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YouTube Branches Out into the Asian Market Reviewed by Unknown on Monday, January 18, 2016 Rating: 5

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