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Free Tools to #Analyse your #SocialMedia Competition

As Baltasar Gracián once said, "A wise man gets more use from his enemies, than a fool from his friends."


And it's true, in a way.You can learn a lot by taking a look at your competitors. That is why we've put together a few free tools that might help make comparisons between you and your enemies. *cough* I mean competition.


Status People: Check for Fake Followers -

Now before you can be sure that your competitor is really someone you should be looking up to, I suggest you go to Status People's website and check how many fake accounts follow them. If your competitor has a lot of fake accounts, the likelihood is, they've paid for their followers and they're no help to you.

If you want to pay a subscription fee you can get unlimited searches or by using the free version you can check 3 accounts. The subscription will also get you more detailed reports and costs around £3.49/$5.49/€4.49 a month.


Twitonomy - 

Twitonomy provides free analytics that are very similar to those you can get within Twitter. However, the big difference is: you can get these reports on any user, not just the accounts you have the password for.

Use the search bar to look for any user you fancy and eventually (it can be a little slow sometimes), you will be able to see details for free! You can see how many tweets they do a day, what days they make said tweets and even what time.

You can see how many mentions they get, how many retweets they get and who it is that retweets them most often. You can even check what hashtags they use.

This tool is seriously helpful if you're struggling and if you know someone shares the same audience as you, it's worth having a look.

The premium version allows you to add more to searches and check activity over particular time periods. However, this does cost $20 a month.


Fanpage Karma -

Fanpage Karma is optimized for Facebook but you can use it on most other social networks.

This tool allows you to compare yourself and your competition side by side. You can compare who gets more engagement, what types of posts they use, their response time and more.

One of the most interesting tools is seeing the "Ad Value" - if you're planning on running Facebook Ads you can make sure you're not spending too much, or up the price if you've been a bit tight.

You can download PowerPoint and PDF exports from the site and customise the reports however you want, adding charts on nearly anything, from something simple like "Number of Likes" to more complicated factors like "Autoplayed Video Views of at least 30 sec in period." There are so many elements to factor in, it's endlessly interesting and actually helpful if you want to make a report and prove who's doing their job better.

You can have a 14 day free trial of the premium version and if you want to invest in it for future use, it starts from about $50 a month.


Klear - 

This tool might help you work out who your competition is, in case you were struggling to work it out. You simply search for topics/skills or locations and Klear comes up with the top 10 influencers in that category. Again, if you upgrade your account you can see more results but the privilege does not come cheap at a whopping $249 per month!


LikeAlyzer -

The point of LikeAlyzer is to measure, monitor and compare your Facebook page. All you have to do is type in a page's URL and it brings up a report. It gives you suggestions on how you could improve it and compares it against others in the same category and similar brands.

The only way to find out what tools will work for you is to get going and try each of them out. They're all free to use and some offer more than others, but you're going to have to do some of the leg work yourself. We've chosen our favourite tools and you don't need to use all of them. But bear in mind, in the ever changing world of social media, it's important to make sure you're learning all the time.

Megan Herdson
Megan is a country girl who moved to the city with some big dreams. She is studying her MA in Creative Writing whilst also managing an American Football Team.  She loves her blog and wants nothing more than to have her words read. That and to win the Championship, obviously. Follow her @MeganAtSMF

Contact us on Twitter, on Facebook, or leave your comments below. To find out about social media training or management why not take a look at our website for more info http://socialmediacambridge.co.uk/.
Free Tools to #Analyse your #SocialMedia Competition Reviewed by Unknown on Saturday, January 23, 2016 Rating: 5

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