Your Favourite Domino's Pizza At The Push Of A Button
 |
| engadget |
The thing is, how different is it actually to just getting your phone out and clicking on a button there? I suppose people will love the idea and it's far more exciting than just using your phone. Even if you are essentially still using it, it doesn't feel like it. This is a step up from the 'Tweet to order' possibility that was introduced in the US using just a pizza emoji. Simon Wells, the marketing director commented on the amount of fun they had coming up with the idea and producing it. 'We also know that our customers love innovation [...] We've had a lot of fun creating the Easy Order and hope our customers will love it too' he said.
Their marketing strategy is clever and people will like it. There will be a 'virtual' version of the button on the app, but they are confident that customers will enjoy using the mini pizza box button. A 'second phase' to the button is hopefully being developed in time for next year, god knows what that will be. It is fun, interactive and exciting. Lazy, yes, but no worse than ordering from your phone. 75% of Domino's is ordered online now so it only makes sense to go with the flow and encourage more customers. To start with I thought 'but surely you can only order the same thing over and over' but I suppose a lot of people do have the same pizza every time anyway. And if not, the details can more than likely be changed in the app. I'd love to give it a go. And in the UK we will be able to from December. But in the meantime give the virtual button a go on the app. Once your address, payment details and of course your favourite pizza is securely saved, go for it.
One of the newest members of The SMF Group. Although she loves a good city life, she grew up in the beautiful French countryside. Who knew that talking to a bunch of cows and friendly chickens would get her here? Quite used to writing stories in her bedroom, she is now deciding if she's cut out for content writing. We'll see! Follow her @SophieAtSMF
Contact us on Twitter, on Facebook, or leave your comments below. To find out about social media training or management why not take a look at our website for more info: TheSMFGroup.com
Your Favourite Domino's Pizza At The Push Of A Button
Reviewed by Unknown
on
Friday, November 27, 2015
Rating:
Reviewed by Unknown
on
Friday, November 27, 2015
Rating:
Unknown
Keeping you up to date on social media, digital marketing, apps, news & reviews. Social media, and digital marketing as a whole, are rapidly and constantly changing, adapting to new developments at an ever increasing rate. Just keeping up to date can be a nightmare. Our team of writers know their field, and keep an ear to the ground. We aim to keep you informed of all recent developments in the online world, and teach you a little something along the way. So whether you just want to stay connected, or gain some knowledge for yourself, the Social Songbird will keep on singing! More articles are posted every day so keep checking back! Join the discussion on Twitter - #SocialSongbird Or contact us directly - @SocialSongbird_
Entrepreneur, international speaker on Social Media Marketing. First one in the UK to write and speak in conferences about Twitter as a marketing tool. Consultant to Corporate Companies, Government Organizations, Marketing Managers and Business Owners.
Aspiring novelist with a passion for fantasy and crime thrillers. He hopes to one day drop that 'aspiring' prefix. He started as a writer and soon after he was made Executive Editor and Manager of the team at Social Songbird. A position he held for 5 years.
Adrienne is a passionate writer with experience in editing, content creation, and social media marketing. She’s a lover of animals, helping others improve their writing, and 2000s pop culture.
Musician, audio technician, professional tutor and a Cambridge university English student. Interested in writing, politics and obsessed with reading.
Recently graduated with a BA in English Literature from the University of Exeter, and he is about to study an MA in Journalism at the University of Sheffield. He is an aspiring journalist and novelist; in his free time he enjoys playing chess, listening to music and taking long walks through nature.
Lucy is an undergraduate BSc Politics and International Relations student at the London School of Economics and Political Science.
Anna Coopey is a 4th year UG student in Classics at the University of St Andrews in Scotland. She is a keen writer and researcher on a number of topics, varying from Modern Greek literature to revolutionary theory.
Ellie is a recent BA English Literature graduate and aspiring publisher with a passion for writing. Her favourite pastimes include reading and shopping.