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#Facebook Improve Audio #Sharing with #MusicStories

One of the things I find Facebook most useful for is music sharing, firstly just through friends sharing links to tracks and playlists on other sites, but also through a small clutch of music sharing groups I belong to. It's relatively easy to tailor your feed so that music sharing becomes more prominent, and live events are even easier to keep up with, with everyone so intent on loudly declaring which gigs they might consider thinking about becoming interested in attending

Weirdly though, it's not something the Facebook team ever seem to have fully embraced. I mean sure, Facebook does a lot for band and artist promotion, but they've never really exemplified music sharing between friends as an intrinsic aspect of the experience. 'Music Stories' looks like it might be the thing to change that. 

If you're listening to a track on either Apple Music or Spotify, you can now toss a little 30 second preview onto your Facebook feed, which will also allow people to tab out to the full song. You can also link through and buy the track on iTunes if streaming confuses and frightens you. Is it a preferable alternative to sharing a YouTube link? Well in terms of time consumption, yes, in terms of sharing convenience, no, bearing in mind YouTube sharing allows everyone else to listen to the full track right there on their news feed.

The greater benefit of this is encourage people to expand their musical horizons on the platforms they use to listen to it most regularly. I get that, it can be very easy to get hemmed into a comfortable rut, listening to the same few playlists over and over again, or even just the same 3 or 4 tracks. At the moment this feature is only available on the Facebook iOS app, with suggestions that once it expands, compatibility with other music services will come into it, and YouTube might even be one of them.

It's not purely about sharing music, though. Facebook seem to be encouraging people to share music within the context of a story. Say, for example, you go on a Sunday walk and a particularly inspirational track comes on just as an astonishing view comes into focus, you can make the track an active part of the narrative when you talk about it later. I'm not sure music sharing really needed this additional contextual flavouring, but I'm all for anything that encourages people to spread more good tunes around.

Callum is a film school graduate who is now making a name for himself as a journalist and content writer. His vices include flat whites and 90s hip-hop. Follow him @CallumAtSMF

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#Facebook Improve Audio #Sharing with #MusicStories Reviewed by Unknown on Saturday, November 07, 2015 Rating: 5

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