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Winning Social Media in a Moment

When companies or public figures discuss their social media management plans, the talk always centres around long-term plans with eventual, not instantaneous, aims. However, many recent stories have highlighted the fact that often it is the impromptu, small details that can really turn the tide of your success.

The best example I can think of concerns the Twitter account for Marvel's Deadpool, during the build-up to the Ryan Reynolds film. Upon creation of the account the iconic Wade Wilson followed just one other - Hello Kitty. News of this small story soon spread like wildfire throughout social media, with long-time fans praising the management team for perfectly summing up the character's demeanour in a heartbeat. As Charlie Sheen would say, Winning!

A more recent example could be found on the Facebook page for the much hyped Star Wars Sequel - The Force Awakens. The account shared a new character photo created as part of a fan-art competition, specifically Captain Phasma, played by Game of Thrones actress Gwendoline Christie. Although most fan reaction was incredibly kind to the 'bad-ass' character, one commenter quickly learnt that if you feel the need to start a sentence by insisting that you're not being sexist, it's probably best left unsaid.

On the comment thread in question, the user's post read: Not to be sexist, but’s really hard to tell that’s female armor for me”. The team responsible for the account quickly mustered up the ideal response to the poorly thought out comment, retorting: “It’s armor. On a woman. It doesn’t have to look feminine”. The original post has since been deleted, but not before it was seen by many devoted Star Wars fans. They praised the company for offering up the perfect response to the negativity, as well as for the presentation of a female character in such a way, rather than the 'typical' female armour types seen in film.

While neither of these acts alone would be enough to ensure social media success, it is the little moves like these that can help to secure the loyalty of your audience, as well as drum up some significant buzz in the process. While I would never suggest that anyone neglects a longer running plan for their promotional material, stories like these just go to show that the most valuable weapon in the arsenal of a social media manager is a quick wit.

Sam Bonson

Sam is an aspiring novelist with a passion for fantasy and crime thrillers. Currently working as Editor of Social Songbird, he hopes to one day drop that 'aspiring' prefix. Follow him @SamAtSMF

Contact us on Twitter, on Facebook, or leave your comments below. To find out about social media training or management why not take a look at our website for more info http://socialmediacambridge.co.uk/. 
Winning Social Media in a Moment Reviewed by Unknown on Tuesday, September 01, 2015 Rating: 5

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