Google Brand Gets Biggest Makeover in its History
 |
| google.com |
The logo change looks simple, but designers from all across Google
convened in New York ‘for an intense, week-long design sprint,’ says a post on
its design blog.
They started with the essence of the brand – four colours on
a clean white background – and built it back up. The Google logo has always had
a simple, friendly style, and the company wanted to retain these qualities by
combining the purity of geometric forms with the childlike simplicity of
schoolbook lettering. The new logotype maintains the multi-coloured playfulness
and rotated ‘e’ of their old mark. The vibrancy of the red, green, and yellow
were adjusted and pushed to maintain saturation and pop. The Google dots are in
constant motion, with a full range of expressions which include listening,
thinking, replying, incomprehension, and confirmation.
 |
| adweek.com |
There’s also an image of some of the designs that didn’t
make the cut:
 |
| design.google.com |
Aaron Waterhouse
Aaron is a recent English graduate from Durham University who is now working as a content writer intern. An enthusiastic traveller, he hopes to become a journalist and report from around the world. Follow him @AaronAtSMF.
Contact us on Twitter, on Facebook, or leave your comments below. To find out about social media training or management why not take a look at our website for more info http://socialmediacambridge.co.uk/.
Google Brand Gets Biggest Makeover in its History
Reviewed by Unknown
on
Wednesday, September 02, 2015
Rating:
Reviewed by Unknown
on
Wednesday, September 02, 2015
Rating:
Unknown
Keeping you up to date on social media, digital marketing, apps, news & reviews. Social media, and digital marketing as a whole, are rapidly and constantly changing, adapting to new developments at an ever increasing rate. Just keeping up to date can be a nightmare. Our team of writers know their field, and keep an ear to the ground. We aim to keep you informed of all recent developments in the online world, and teach you a little something along the way. So whether you just want to stay connected, or gain some knowledge for yourself, the Social Songbird will keep on singing! More articles are posted every day so keep checking back! Join the discussion on Twitter - #SocialSongbird Or contact us directly - @SocialSongbird_
Entrepreneur, international speaker on Social Media Marketing. First one in the UK to write and speak in conferences about Twitter as a marketing tool. Consultant to Corporate Companies, Government Organizations, Marketing Managers and Business Owners.
Aspiring novelist with a passion for fantasy and crime thrillers. He hopes to one day drop that 'aspiring' prefix. He started as a writer and soon after he was made Executive Editor and Manager of the team at Social Songbird. A position he held for 5 years.
Adrienne is a passionate writer with experience in editing, content creation, and social media marketing. She’s a lover of animals, helping others improve their writing, and 2000s pop culture.
Musician, audio technician, professional tutor and a Cambridge university English student. Interested in writing, politics and obsessed with reading.
Recently graduated with a BA in English Literature from the University of Exeter, and he is about to study an MA in Journalism at the University of Sheffield. He is an aspiring journalist and novelist; in his free time he enjoys playing chess, listening to music and taking long walks through nature.
Lucy is an undergraduate BSc Politics and International Relations student at the London School of Economics and Political Science.
Anna Coopey is a 4th year UG student in Classics at the University of St Andrews in Scotland. She is a keen writer and researcher on a number of topics, varying from Modern Greek literature to revolutionary theory.
Ellie is a recent BA English Literature graduate and aspiring publisher with a passion for writing. Her favourite pastimes include reading and shopping.